Author Archives: Paramo Group

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

A lot of dealerships I work with are reluctant to spend their ad budget on service department related keywords for various reasons. Competing with national service brands such as Jiffy Lube or Pep Boys for high CPC service keywords such as ‘oil change’ and ‘engine repairs’ can seem daunting. Also, why spend money on the service department when they’re in the business of selling cars. Those are valid reason, but here are some call analytics stats from Marchex that may make you think twice about ignoring PPC advertising for your service department.

– 74% of inbound calls to a dealership are to inquire about parts and services.
– 77% of phone calls to dealerships are from new customers.
– Only 14% of calls to dealerships are from customer inquiring about a new or used vehicle.

Obviously, calls regarding inquiries about new or used vehicles are considered the most valuable type of call. However, they only make up a small percentage of incoming calls to a dealership. The data suggests that there’s great opportunity to increase profits with incoming calls for parts and services. In addition to increased profits, capturing leads for the parts & services department puts your dealership in a position to increase customer loyalty that will lead to sales later on. If your maintenance & service department does their job well, then those customers will return.

Customers arriving to your dealership from the parts & services channel provides a prime opportunity to bring in loyal customers to the sales lot. Eventually, the car that your repeat customer has been bringing into the service department is going to be put to the pasture. When that happens your service customer will be looking for a new vehicle and become a sales customer. It’s much easier to sell to a satisfied repeat customer who is already familiar with your dealership than to try to pry a customer away from a competing dealership.

Learn more about how a service campaign can be implemented into your PPC campaign by contacting your Integrated PPC representative today.

In our current digital age there is no shortage of ways for prospective car buyers to connect with businesses. Consumers can fill out an online form or communicate with your site’s chat function. These forms of communication provide great value to a business; however, the tried and true act of picking up a phone is still considered the most valuable conversion. In our mobile obsessed society, making a phone call is a matter of reaching out to one’s pockets.

To properly evaluate the effectiveness of your campaigns, tracking your phone conversions is very important. Here are some numbers to consider to highlight the importance of tracking calls from your digital marketing campaigns:

• By the end of 2014 there will be 2 billion smartphones globally
• Google found that nearly half of mobile consumers searching on their smartphones are more likely to explore other brands when they can’t call a business directly from their search results.
• Click-to-call usage on mobile devices has increased exponentially in recent years. The call tracking analytics company Marchex now drive over 40 million calls per month from Google Adwords.
• 71% of most advertisers search engine conversions occur over the phone.

Tracking phone call is important for every business in every industry. However, it is especially important for business involved high investment purchases such as car buying. Integrated PPC offers call tracking solutions with your digital marketing campaign that allows you to track every one of your phone conversions. Phone call data will be available 24/7 through your dealer dashboard and you’ll even be able to listen to the phone calls.

November 4th at the Marriot in Seatac.

Light breakfast at 8am, class starts at 9am sharp.

Brian Pasch is coming from training European EOMs in Italy and Brussels for a one day exclusive event in the Pacific North West.

All expenses are covered by DealerLab. Please call your account manager to reserve a spot.

The post November 4th Class appeared first on Paramo Group.