Category Archives: Dealer Lab

In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners.

The study finds that these following businesses are the most popular in local searches on mobile devices:

– According to the survey restaurants are searched 23 percent of the time.
– The auto industry, including auto service shops and dealerships, account for 10 percent of local search.
– Art and entertainment came in at 9 percent.

If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want quick access to details like addresses, phone number, and basic product/service information.

For those businesses running PPC campaigns, it should be noted that mobile visitors tend to be on the higher end of the sales funnel and in a browsing state-of-mind. However, numerous case studies show that many users will start their search on their mobile when they have some down time, but will continue and possibly initiate the conversion on the desktop.

If this study is any indication of whats to come, optimizing your PPC campaign and/or website for mobile should be on the top of every business’s to do list.

The CraigsList reporting tool is now available in the website’s back end.

Log in your DealerLab.com account, click on the marketing tab then click on CragsList report.

The report also provides (not shown on screenshot) the phone call records and email transcript.

We also provide a link to the live ads or in case you work in multiple areas, links to the ads on these.

The Craigslist reporting is part of an effort to get as many systems integrated during 2014 and make dealer’s log ins easier then ever.

Interested in Craigslist for car dealers. Auto Classified Solutions has a posting platform that is integrated with our Dealer Lab back-end.

The Marketing Report pulls all Pay-Per-Click (PPC) statistics from Google Analytics, Google AdWords, call tracking, and chat leads, and displays them in an easy-to-understand format so you can track the effectiveness of your digital marketing efforts. This report is the most transparent way to view and analyze the following data:

• The number of clicks your ads have received
• The number of impressions (appearances on a search results page) your ads have gained
• The total number of unique (new) visitors that reached your site from the ad campaigns
• The number of lead conversions that resulted from the ad campaigns
• The total amount of money spent on the campaigns
• Network specific data (Google Search vs. Google Display)

Campaign and AdGroup Breakdown

The information above is then broken down at the Campaign and Ad Group level. Campaign level data gives you an overview of how your campaign is performing based on your objectives for that campaign. For example, you can view how your New Cars campaign is performing relative to your Used Cars campaign. Within the campaign, you can view performance statistics at the Ad Group level, which allows you to get a sense for how the ads in each campaign are being searched. You can also see how much of your traffic is coming from desktop, mobile, and tablet devices, as well as what geographic areas your campaigns are targeting.

Inventory-Based Ad Analytics

If your inventory feed is synced with our Digital AMMP Inventory-Specific Advertising Platform, then the AdWords reporting will include another level of analysis. Since we are pulling vehicle-specific information from your inventory and are placing dynamic ads related to your inventory on Google, we can view exactly what kind of activity those vehicles generate from the time they hit a Google search page until the vehicle is sold. When you click the “Details” button on your inventory-specific campaign, you will be able to see a breakdown of every vehicle that is currently being advertised or that has been on the Google network and has since been sold.

Details Page Statistics

The Details page provides a statistical overview including Total Cost. You can also view the Top-Clicked Vehicle Details Pages, Clicks versus Cost for each vehicle, and whether or not that vehicle is sold or still active in your inventory. The Top 10 Viewed Makes and Models provide a great visual to the overall interest of your customers.

Contact Integrated PPC today and we will grade your PPC Program for free!

We are glad to announce a brand new integration with Google.

DealerLab websites now will display in the back end all the results from your PPC and retargeting campaigns.

This is not a “dealerlab” reporting tool, this is the information straight from Google.

For more information about this integration contact:

Nick Gorton
General Manager
Integrated PPC
Questions? 206.484.2895 Call or text