Tag Archives: AdWords

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

Many auto dealerships that manage their own pay per click aren’t aware of the various guidelines that Google expects their advertisers to follow. That is until they wonder why their ads aren’t getting any traffic and they noticed the dreaded ‘your ad as been disapproved’ icon. Actually, it’s not that dreadful, but knowing what Google’s guidelines are beforehand can save you the effort of having to edit your ad copy later. Here are some of the ad copy guidelines that you need to follow when writing ad copy. For full information Google’s guidelines go to https://support.google.com/adwordspolicy/answer/1331529?hl=en

A deal you claim in the ad copy has to be on the advertised site.

Example:
Nissan GTR
Be Fast & Furious.
20% Off Vin Diesel’s Stunt Car!
sokittomecars.com

This ad would be disapproved if two of the following things was not present on the site: proof that the GTR was used in a Fast & Furious movie and information about the 20% off a GTR.

Google doesn’t allow misleading or scientifically unverifiable claims.

Example:
Jelly Bean Powered Car
Cut Down On Sweets
And Save Money On Gas!
sokittomecars.com

Common sense and Google would raise a red flag at this ridiculous claim. If you’re going to make claims like these, you need a verification that your claim is accurate and sound from a third party source.

Usage of superlatives such as “best” or “#1”

Example:
Sok It To Me Cars
The #1 Car Dealership.
Best Prices In Soktopia!
sokittomecars.com

This ad would be disapproved for the superlative claims in the ad copy. The words “best” and “#1” are not allowed unless there’s a third party verification listed on the site. In this case, Sok It To Me Cars is neither the best nor #1 dealer in Soktopia.

For many brick-and-mortar businesses, such as car dealerships, conversion tracking is very important in measuring the success of a PPC campaign. In recent years Adwords has introduced various conversion types to give advertisers even more insight into the real impact of their paid search campaigns. The most recent conversion type to be released was cross-device conversions. Cross-device conversions addressed the nature of the multi-screen lifestyle that we currently live in where a user may see an advertisement on their mobile phone, but later complete the conversion on a different screen, such as their desktop PC.

Google is currently testing out a new conversion type to bridge the gap between online advertising and the cash register of a brick-and-mortar business. They launched a pilot program called “In-Store Attribution Transaction Reporting In Adwords” with six advertisers. Essentially, the pilot program tracked conversions from online activity to in-store sales by matching anonymous tracking cookies on users computers to in-store sales information collected by third party providers. Here’s a breakdown of how the process works:

A user clicks on an online ad > Google sends an anonymous “click ID” to the advertiser and that matches the cookie on the user’s computer > Days or weeks later that user may buy the product in the retailer’s store > The third party data company takes that purchase and links it back to the user’s cookie > The cookie is linked to Google’s click ID

With this new conversion tracking type, Google is able to tell Adwords advertisers which ads generated in-store sales and how much they generated. For those worried about Big Brother watching over your shoulder, the system is designed so that Google never knows the identity of the user.

So what does this mean for brick-and-mortar businesses, such as car dealerships, that do online advertising? Well, it means  greater insights into the effectiveness of their online advertising budget. A dealership will be able to get more accurate data on what brought their customers into the showroom floor.

In-store conversion tracking is currently in the testing phase and there’s no word on when it will be added to Adwords. When it is finally released, it’ll be an exciting game changer that will narrow the divide between online ads and the cash register.

By its very nature, which is rooted in a bidding system for premium ad placement, PPC is very competitive form of marketing that breeds competition between brands. A PPC strategy that many business owners use is bidding on their competitor’s branded keywords. Bidding on your competitor’s branded keywords can open your business up to customers who you wouldn’t have gotten otherwise. On the other hand, a shot across the bow at your competitor may cause your competitor to retaliate and bid on your branded terms – driving up the CPC for both terms. So before you decide to open the can of worms of bidding on your competition’s keywords, consider the pros and cons.

Pros:

• In general, branded keywords are a great way to attract customers who are high in the sales funnel and still weighing their options between brands. These are customers who may not have known about your brand, otherwise.
• Bidding on your competition doesn’t cannibalize your organic search listing. Chances are that you probably rank pretty high in organic search listings for your own branded terms. By bidding on your own branded terms you may be cannibalizing traffic that you would’ve gotten anyway through organic search listing.

Cons:

• Since the landing page has very little relevance with your competitor’s branded terms, you can expect low quality scores when you bid on your competitor’s branded keywords. This means you’ll have to pay a higher CPC when bidding on the competition.
• If your competitors aren’t bidding on your keywords now, then they will shortly as soon as you start to appear for their search terms.
• Using your competitor’s trademarked brand name in your ad text may draw the attention of Google and get your ad disapproved.

How to turn the “Cons” into “Pros”:  Don’t target exact trademarked names, but instead the city and the make that that dealership sells.  Create custom landing pages with keywords targeted not directly at your competing dealerships, but close to it.  This will raise the quality score of the page, lowering your CPC.

Together Integrated PPC and Content Motive can create great landing pages lowing your cost per click and greatly improving your landing page’s quality score.  What does this mean?  You can save money while maximizing your profits!  Click here to get started!

(Special Finance dealer Case Study)

We have a client that is running campaigns with both adwords and bing, using the same keyword strategy, ads, and budget. Over the past 30 days, these are the results we’ve seen for this client. The campaigns are targeting “bad credit auto loans”

Adwords:
Clicks: 154
Impressions: 12,850
CTR: 1.20%
Avg. CPC: $6.69
Avg Pos.: 3.1
Cost: $1030.80

Bing:
Clicks: 183
Impressions: 15,086
CTR: 1.21%
Avg. CPC: $4.61
Avg. Pos.: 1.74
Cost: $844.45

Both campaigns have the same daily budget, so we’re assuming the difference in cost is due to lower search traffic in Bing. The results are consistent with the Bing selling points for providing a higher position at a lower cost per click. The interesting thing that user behavior is very similar in terms of click through rate.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

It’s interesting how when we think about online advertising, we only think about text ads in search result pages and easily ignored display ads throughout the web. Google is also offering a more engaging form of advertising that makes use of javascript to create an engaging experience for the user: Engagement ads.

Engagement ads appear as a display ad at first, but after the user hovers their mouse over them for 2 seconds, it can expand into a larger ad or a lightbox filled with rich content to engage the user. Inside the lightbox, you can have anything from your youtube masthead to an interactive game.

Google claims users are ten times more likely to engage with these ads than to click on a standard display ad and users spend twice as much time engaging with them.