Category Archives: Sok Khann

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

I look at a lot of car dealership websites everyday and have a weird habit of peeking into their source code to see if they have Google’s remarketing code embedded into their site – such odd behavior is a hazard of my occupation. I’m often really surprised at how many dealerships aren’t doing remarketing.

If your car dealership isn’t doing remarketing, then I can guarantee that you’re missing out on potential customers. Here are some reasons why you should be doing remarketing.

Increase Conversions
On average, only 5% of first-time visitors will convert on your website. There are a variety of factors that play into this conversion rate such as the general user experience of your site. Another reason is that people like do do research before they make purchase. The average car shopper will visit multiple car sites during their shopping process. Don’t you want to grab some of that other 95% that didn’t originally convert on your site?

Remarketing Is Cost Effective
In general, the CPC’s for remarketing can be much lower than paid search ads. Let’s say your average CPC to bring in a car shopper to your site the first time around is $3, and the CPC for your remarketing ad is only $1. With remarketing your can reel them back to your site the second time around at a fraction of the costs.

Timing Is Everything
When a customer first comes to your site they may just not be ready to buy. No matter how great your landing page is or how convincing your site’s content is, if a customer is in the initial stages of the sales funnel you’re going to have a hard time making the conversion. A remarketing ad will follow a customer as they traverse down the sales funnel, so when they’re ready to make the conversion your ad will be shown to bring them back to your site.

Cheap Branding
Remarketing is a really cost effective way to brand your dealership. Your ad will be seen thousands of times. However, you’ll only pay when someone clicks on your ad.

If you’re not doing remarketing right now then talk to an Integrated PPC representative to start your remarketing campaign.

Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you.

The Study
In 2013 Google ran over 60 search experiments to understand how search ads can affect brand awareness. The subjects of the study consisted of 800 US consumers who participated in the simulated search scenario. The participants were placed into either the control group who were shown a search engine results page (SERP) or the the experimental group who were shown a Test SERP spotlighting one of 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods, education, financial services, healthcare, media and entertainment, retail, tech, and travel.

Participants were asked to perform a search for a specific category keyword (for example, “used cars” or “bad credit loan”) on their desktop. They were then shown either the actual SERP or a Test SERP. Those in the Test SERP group would see the test brand’s search ad present at the top of the search results page.

The Results
According to the study results, search ads do in fact have a positive impact on brand awareness. When study participants were asked what was top of mind about a specific category, Google found the following results:

• 14.2% in the Test SERP group named the test brand
• 8.2% in the control group also named the same brand

Overall, there is a 6.6% increase in brand awareness when in the top search positions. Each of the categories studies got slightly different results in brand awareness increases. Most notably, the auto category saw a 9% lift in top-of-mind brand awareness.

With the FIFA World Cup just starting a couple days ago, be prepared for World Cup mania to reach all ends of the world. As you read this your Facebook news feed is probably saturated with World Cup talk and your favorite sports bar is probably already packed with crazed soccer fanatics. Every 4 years Google Trends shows a huge spike in search volume for the term “World Cup”. However, one place where the World Cup will be limited is on the paid search section of Google search results. The reason for this is because FIFA, the organization that puts on the World Cup, has trademarked terms such as “World Cup”, “FIFA”, and even “Brazil 2014”.

As a car dealership how does this news relate to you? Well, it’s a relevant reminder of Google Adword’s trademark policy. Adwords current policy allows advertisers to bid on others’ trademarked keywords; however, advertiser are not permitted to use trademarked terms in the ad text. This means that if you’re a Honda dealer, then you won’t be able to use the terms Ford, Chevy, or Nissan in your ad text. This can be quite the hurdle if you want to use PPC to help sell your used car inventory.

There is a way to circumvent Adword’s trademark policy. Google’s trademark policy regarding resellers states the following:

The ad’s landing page is primarily dedicated to selling (or clearly facilitating the sale of) the goods or services corresponding to a trademark term.

This means that if you’re a Honda a dealer that wants to write an ad for the 2011 Ford Focus in your used sales lot you’re going to need to make the landing page for your ad the product page for that specific vehicle. You could go through your whole inventory and write sets of trademark compliant ads for each vehicle in your inventory. However, you probably don’t have time for that. You’re too busy selling cars.

With Used Dynamic Inventory Based Ads you can have Adwords trademark compliant ads automatically built for every vehicle in your inventory. Ads are directly linked to vehicles in your inventory and is refreshed daily, so you’ll only advertise vehicles that are currently in your inventory. As vehicles are added to your inventory, ads are automatically generated. Imagine all the time you’ll save. Thus, freeing you up to watch team USA make a miracle run at the Cup. Fingers crossed.

Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the average consumer. With digital marketing, including paid search, having so much influence on car shoppers; doing PPC is practically a no-brainer.

The decision to do PPC is a no-brainer, but the day-to-day management of a PPC campaign takes some thought and attention. One aspect of PPC where many dealerships fall short on is ad copy. Many dealerships miss out on valuable opportunities to attract and convert prospective car buyers when they fall victim mismanaged ad copy. Here are some tips to avoid some common PPC with ad copy.

Used Varied Ad Copy and Constantly Test Them
A trap that some PPC campaigns falls into is that the same ads are used for all keywords. No matter how great your one ad is, it won’t be effective with all keywords. A person searching for “bad credit auto loans” has a much different intention than someone searching for “dealerships in gotham city”. Depending on the size of the keyword list in an ad group, you should have at least 3-5 ads in rotation.

In addition to having a varied ad copy, you should also be constantly testing them. A/B testing for PPC ad copy is pretty simpler than other kinds of A/B test because there are fewer things to test. The aspects of the ad copy you’re going to want to test are the headline, the text body, the call to action, and the destination URL. All you have to do is simply duplicate an ad you want to test, change one aspect of it, and see which one performs better. Pause the losing ad and repeat the process. Think of it is PPC ad copy Thunderdome. Two ads enter. One ad leaves.

A couple things to note when testing ad copy. You’re going want to decide on the metric you’ll be judging them on beforehand. Are you going to be look at CTR or conversions? Also, you’re going to want to make an ad group level change in the account settings to rotate the ads evenly instead of showing the more successful one. This ensures that both ads get equal opportunity to be displayed.

Make Your Dealership Stand Out With Your Ad Copy
Many dealerships fall in line and have very general ad copy, even for competitive keywords. Write ad copy that stands out from the rest by providing specific information. Put information such as monthly specials, lease offers, and  facts about your dealerships such as service awards in your ad copy. These facts that are unique to your dealership will set you apart from the competition and give users a reason to click on your ad.

We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems.

The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from.

Phone systems integration:

You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls).

PPC mobile tracking update:

We wrote a new new script that modifies an existing PPC tracking.

Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites.

This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end.

For more information about PPC integration please email Sok [email protected]