Posted:
Wednesday, July 2, 2014
We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda).
The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.
While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.
Posted:
Wednesday, July 2, 2014
We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda).
The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.
While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.
The post Mobile Menu Updated appeared first on Paramo Group.
Posted:
Monday, June 30, 2014
In the fantastic Spike Jonze film “Her” a lonely man falls deeply in love with his smartphone’s operating system. We’re not at that point where love could blossom from conversations with a smartphone. Human to computer conversation isn’t quite a two-way street yet. However, with an increase emphasis on hands-free voice search on mobile devices that conversation channel is definitely a one-way street — with us doing all the talking.
Google recently announced that all Andoid powered devices will now respond to the hot word ‘Ok, Google’. Users can initiate a search, control, and carry out any device function by saying the magic words ‘Ok, Google’ first and then asking a question or command such as “Call mom” or “Find the nearest Honda dealership open past 7pm”.
It’s not out of the question to think that voice control/search will soon be the primary way users interact with their mobile devices. With mobile search consuming a larger part of the search traffic pie every year it’s important to prepare your paid search campaigns to deal with this new paradigm shift of how we interact with mobile devices.
Voice control conversational search is very different from traditional typed search queries. With a typed search query a user may search for something like this: “like new 2011 Chevy Malibu”. This same search query as a voice control search may sound very different, but have the same intention: “find me a 2011 Chevy Malibu with leather seats and less than 30,000 miles”.
With type searches we omit various keywords and the ordering of the words may not always have a natural, cognitive flow. The opposite is true for voice search with additional words such as “a”, “for”, and “me” inserted into the search query.
In paid search campaigns this can lead to misses on exact and phrase match keywords. The broad match keywords may cover this , but you may be missing additional context of the search query and may not present the best ad copy or landing page for the voice search query. This could affect metrics such as CTR, conversion rates, and onsite engagement for voice search query searchers. To target for mobile devices it’s important to take into account voice search queries. This mean creating specific ad groups and campaigns for long tail keyword terms that are conversational.
As our interaction with devices continue to evolve it’s important that our PPC strategies evolve along with it.
Posted:
Thursday, April 10, 2014
In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners.
The study finds that these following businesses are the most popular in local searches on mobile devices:
– According to the survey restaurants are searched 23 percent of the time.
– The auto industry, including auto service shops and dealerships, account for 10 percent of local search.
– Art and entertainment came in at 9 percent.
If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want quick access to details like addresses, phone number, and basic product/service information.
For those businesses running PPC campaigns, it should be noted that mobile visitors tend to be on the higher end of the sales funnel and in a browsing state-of-mind. However, numerous case studies show that many users will start their search on their mobile when they have some down time, but will continue and possibly initiate the conversion on the desktop.
If this study is any indication of whats to come, optimizing your PPC campaign and/or website for mobile should be on the top of every business’s to do list.
Posted:
Thursday, March 20, 2014
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.
The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
When you select the menu grid, the menu expands to show all department/category tabs.
The menu tab expands to display all menu links so customers can quickly get where they need to go.
Posted:
Thursday, March 20, 2014
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.
The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
When you select the menu grid, the menu expands to show all department/category tabs.
The menu tab expands to display all menu links so customers can quickly get where they need to go.
