Category Archives: Google

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you.

The Study
In 2013 Google ran over 60 search experiments to understand how search ads can affect brand awareness. The subjects of the study consisted of 800 US consumers who participated in the simulated search scenario. The participants were placed into either the control group who were shown a search engine results page (SERP) or the the experimental group who were shown a Test SERP spotlighting one of 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods, education, financial services, healthcare, media and entertainment, retail, tech, and travel.

Participants were asked to perform a search for a specific category keyword (for example, “used cars” or “bad credit loan”) on their desktop. They were then shown either the actual SERP or a Test SERP. Those in the Test SERP group would see the test brand’s search ad present at the top of the search results page.

The Results
According to the study results, search ads do in fact have a positive impact on brand awareness. When study participants were asked what was top of mind about a specific category, Google found the following results:

• 14.2% in the Test SERP group named the test brand
• 8.2% in the control group also named the same brand

Overall, there is a 6.6% increase in brand awareness when in the top search positions. Each of the categories studies got slightly different results in brand awareness increases. Most notably, the auto category saw a 9% lift in top-of-mind brand awareness.

Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update.

This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes.

How does Panda affect my dealership?

We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation.

Some easy to see gains are searches like this one 2014 toyota corolla everett.

For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP).

May 20^th, Google released yet another update to their search algorithm.  This update primarily targeted duplicate content, thin content, and low quality content.  This update is estimated to effect approximately 7.5% of search results.  Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results.

What is duplicate content, thin content, and low quality content?

Duplicate content is when one website steals or borrows content from another website.  For example an article from one blog is copy and pasted into another blog.  Google gives very little value to content it recognizes as duplicate than original / unique content.

Thin content is when a webpage or website has very little content on the page or site.  Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly.

Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors.  If a webpage’s content is copy and pasted from another site and then only reworded slightly, that could be seen as low quality content.

What does this mean for dealerships?

With every update Google releases the importance of high quality and unique content increases.  Content Motive offers a variety of SEO and content marketing products that focus on producing high quality unique content.  Not only does the content Content Motive produces index well in Google search results, the content is also invaluable to car shoppers looking for information on the cars and services they are interested in.  Let our professional writers help boost your dealership’s content marketing strategy.

Some of you astute, detail-orientated types may have noticed a while back that Google Analytics has changed the way that their data is displayed. Don’t panic, this isn’t a major algorithm that will alter the landscape of search marketing — they didn’t even give the update an animal code name such as Penguin or Panda. Here’s a rundown of what changes were made in Google Analytics:

• Visits are now Sessions
• Unique Visitors are now Users

Aside from a slight learning curve of adjusting to the new terminology, this shouldn’t affect Analytics users too much. A post-it it note on your computer would probably suffice in helping you adjust to the change while you get adjusted to this new terminology.

Some people have speculated that the change was made because the mobile industry doesn’t user terms like “visits” or “unique visitors”. This slight change in terminology could definitely be a sign of a sea change where analyzing data from mobile users is becoming more important.

Further Reading:
https://support.google.com/analytics/answer/2731565?hl=en

Adding Google+ Authorship to your custom pages is becoming a vital process for search engine results. This simple process, which adds a simple line of code to your pages (much like a byline on any article), creates a “rich snippet” in Google’s search results that comes complete with the contributor/writer’s name and photo.

Google Authorship is important for several reasons. The first is that these “rich snippets” pop visually next to untagged search results. With a photo and accreditation, these search results stand out from the crowd in a search and generate more visits as a result. Another reason G+ Authorship has been gaining traction in search results is that these “rich snippets” also allow browsers to search for more pages by a listed author.

Having Google Authorship integrated into your pages is a first step toward verified identity and helps establish what Google has termed “Author Rank” (which is not a replacement for page ranking, but a separate system with ties into page rankings).

Because Google Authorship is based on the Author’s validity and reputation, along with deep ties into general page ranking, “rich snippet” author tags may not show up in search results on every single page they’re integrated into, but instead those that Google deems the most authoritative. But they do give a page added validity with the search engine and if the content is unique enough, having an author tag also lends itself to the reputation of the tagged author as well.

Looking for help with your dealership’s search engine marketing and content marketing?  Content Motive has a wide variety of products to improve your websites visits and leads.

(Special Finance dealer Case Study)

We have a client that is running campaigns with both adwords and bing, using the same keyword strategy, ads, and budget. Over the past 30 days, these are the results we’ve seen for this client. The campaigns are targeting “bad credit auto loans”

Adwords:
Clicks: 154
Impressions: 12,850
CTR: 1.20%
Avg. CPC: $6.69
Avg Pos.: 3.1
Cost: $1030.80

Bing:
Clicks: 183
Impressions: 15,086
CTR: 1.21%
Avg. CPC: $4.61
Avg. Pos.: 1.74
Cost: $844.45

Both campaigns have the same daily budget, so we’re assuming the difference in cost is due to lower search traffic in Bing. The results are consistent with the Bing selling points for providing a higher position at a lower cost per click. The interesting thing that user behavior is very similar in terms of click through rate.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text