Category Archives: dealer news

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

The new code for mega menu’s (graphical menus) is being implemented in all sites.

We expect a full implementation within the next 30-60 days. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.

Here are a few examples (mouse over the menu):

http://www.northwesthonda.com
http://www.definitivem.com
http://www.magictoyota.com

The idea behind the mega menu’s is to offer a visual menu to the customer so they don’t have to read all the options therefore creating an easier navigation experience.

Parts and service:

Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.

The SEO piece:

Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.

Videos and multimedia. Check 3 different video approaches:

Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com

In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com

Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com

Mobile:

The mega menus work to a certain extent in mobile too by bringing the icons into the selection. The pages with video that we created also work on mobile devices and tablets.

Please email me with any questions or suggestions.

Please contact us for any help, questions, needs, etc. We have a tremendously effective group of individuals ready to take on any challenge.

The post Mega menu’s are here appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.