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Category Archives: dealer news

Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

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Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

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Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

Read More

Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

Read More

Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

Read More

Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

Read More

Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

Read More

Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

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Posted:
Wednesday, July 16, 2014

Digital Dealer Las Vegas

The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

September 23-25 Las Vegas

USE CODE: DD17LAB TO SAVE $100 OFF REGISTRATION

The post Digital Dealer Las Vegas appeared first on Paramo Group.

Read More

Posted:
Saturday, June 21, 2014

LEARNING-Jun 24th Bellevue

Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. 

Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: 

You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? 

If you have questions or comments don’t ask me, I know about 2% of what a person needs to know about financing in the automotive industry. Come to see Don and Dennis speak and view these new technology developed with DealerLab, Dealereprocess, and Transunion. 


As one of the nation’s leading BDC trainers, New Jersey based 
Sean Bradley will focusing on one of his latest dealer and the amazing transformation he was able to achieve. 

Last and least! 
Yago Paramo will focus on content but specifically for the financing side of the business. Generating finance leads and traffic. I will expose some knowledge on geo targeted financing content, location based ads, and some things that we have never shared before. I will not have a power point but a conversation about the possibilities and ideas that a dealer can develop with a content based strategy.

This is a free event to all PGI and Dealer Lab customers. 

Tuesday 24th–Car Dealers

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Posted:
Sunday, May 25, 2014

Website lead tracking

We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems.

The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from.

Phone systems integration:

You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls).

PPC mobile tracking update:

We wrote a new new script that modifies an existing PPC tracking.

Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites.

This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end.

For more information about PPC integration please email Sok [email protected]

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Posted:
Thursday, March 20, 2014

CraigsList Website Integration

The CraigsList posting report system, now integrated with your dealer website backend:

(AutoClassifiedSolutions.com) has been integrated with the back end of the DealerLab.com websites.

In short: Now you can access all your CL posting budget, expense, call reports, email reports, etc from the website’s back end.

“I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers”

– Yago Paramo, CEO of PGI Digital.

Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in.

We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something like: http://dashboard.dealereprocess.com/site-[ unique number]/craigslist

For any questions about CL integrations and reporting please call Jim Gillen at 425.379.0483

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