Category Archives: car dealer websites

Download Flyer: 6th PGI Training Seminar

SCHEDULED EVENTS

Breakfast at 8:30am, Presentations Begin at 9am

How To Build Your Dealership Around Social
– Gary May – Founder, IM@CS Doing The Basics Brilliantly

Dynamic PPC Integration & Analytics
– Nick Gorton – General Manager, Integrated PPC

Content and Organic SEO
– Yago Paramo – Founder, PGI Auto

Social Media Strategies
– JD Rucker – Founder, Dealer Authority

February 20th
Hilton Hotel
300 Lake Washington Blvd SE
Bellevue, WA

RSVP TODAY!
LIMITED SPACE AVAILABLE
ONLY 75 SPOTS AVAILABLE!

TO RSVP, Call Courtni at
(425) 379-0483 ext. 109

Dealer e-Process Presented with DrivingSales.com Top Rated Website Provider

Dealer e-Process receives a “Top Rated” Award for Dealer Satisfaction in SEM – PPC and Websites Categories

Downers Grove, Illinois – January 24, 2014 – Dealer e-Process is the recipient of “Top Rated” awards in the SEM – PPC and Websites categories in the fifth annual DrivingSales Dealer Satisfaction Awards. The awards were presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.

“It’s an honor to have received a DrivingSales Dealer Satisfaction award every year since its inception in the auto industry. I would really like to thank the team at Dealer e-Process for making this happen and keeping our focus where it needs to be – on great customer support and innovation for our dealers,” said Dave Page, Owner of Dealer e-Process.

Dealer e-Process’ search campaigns are designed to reach buyers in all different phases of the car buying funnel; from the highest level, exploratory purchaser, to the customer who has chosen a specific vehicle and is ready to buy. Dealer e-Process uses this knowledge to determine what ads are the most appropriate to show the user at the time of their search. This allows for a more engaging ad that will generate better click-through rates and greater results for the dealer.

“This is a big deal for us at Dealer e-Process. We recently launched “Digital AMMP”, an advanced search engine marketing strategy for dealers. This award should definitely increase our footprint. A special thanks goes out to our dealers for supporting our innovation and the industry we love so much,” said Megan Glick, Digital Marketing Director.

“You don’t work for the award, you work to be the best, but it feels good to be recognized for the efforts of the team”, said Yago Paramo.

“We congratulate Dealer e-Process on winning a ‘Top Rated’ Award in both the SEM – PPC and the Websites categories; and for being recognized by its dealer customers for high levels of excellence and customer satisfaction,” said DrivingSales CEO and Founder Jared Hamilton. “In our fifth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as Dealer e-Process. We congratulate Dealer e-Process on being recognized for top notch performance by the people to whom their services count the most: the dealer community.”

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings. DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at Dealer Satisfaction Awards. Award winners are showcased in the Q1 2014 issue of the DrivingSales Dealership Innovation Guide which, in addition to being distributed at the 2014 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the Dealership Innovation Guide, please visit: DrivingSales Innovation Guide.

Last month we introduced Dynamic PPC for New and Used inventory but what is most important, integrated with your DealerLab websites back end.

Dynamic ads allow you to target any DMA because the ads are not based on key words so you don’t use any competitor names or brands, the ads are based on inventory specific searches in Google and a matching based on IP address.

Today we show you a screen shoot of the system with the “per unit” activity report.

A few of the key features of the system:

1) Monthly budget managed in Google’s back end like a PPC campaign.
2) Reporting available on your Google account and in your DealerLab website.
3) Total budget cap per vehicle available to avoid high profile cars burning the budget.
4) Separate campaigns and budget for new and used.
5) Customized target areas for new and used.
6) Ability not to push cars with no photos (Available late Q1 2014).

We have been working hard on a system that creates unique Google ads for the specific used cars that you have in stock.

Here’s how it works.

1) Someone searches for a car in Google
2) If the search is a match for the Year, Make, Model car you have in stock an ad matching their search is shown
3) The searcher clicks on the ad and goes directly to the VDP

The reporting data comes directly from your Google Adwords account. You have full transparency into cost per click, total spend per car, even conversions from your PPC ads.

This is the most targeted, cost effective, transparent way to get your cars in front of searchers. The best part is that all of the data is in your existing DealerLab.com dashboard. One log-in to see every click, conversion and dollar spent.

To Your Success,

Nick Gorton
General Manager
Integrated PPC
Questions? 206.484.2895 Call or text

DealerLab websites back end Google analytics integration has been updated to also include referral sources indicating the source/medium.

Our goal is to offer as much information about your digital presence as possible in one place to lower the time you spend managing systems and access.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

DealerLab websites back end Google analytics integration has been updated to also include referral sources indicating the source/medium.

Our goal is to offer as much information about your digital presence as possible in one place to lower the time you spend managing systems and access.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

What Universal Analytics offers to developers is the ability to collect data from multiple devices and platforms.

Old Google Analytics would only report website traffic, with Universal Analytics you can track actions in mobile apps, game consoles, and information kiosks. For the automotive industry, the extra device tracking is not a huge perk. However, when an account has Universal Analytics enabled, you can see details about which search engine was used arriving on the site, user behavior details like session timeouts, referral exclusions, and search term exclusions.

Referral exclusions can be useful for providing more accurate data about user behavior. For example, if your site has a sister site at a different domain, and users could bounce back and forth between the 2, you would want to exclude each of the urls so that this behavior is reported as the same session instead of referral traffic.

Excluded search terms allow you to mark organic search traffic from specific terms as direct traffic instead. If you would prefer that when people search for your company name to get to your website, they are considered direct traffic instead of organic search traffic, you could add the company name as an excluded search term.

All behaviors from these exclusions are still recorded, but the user’s intention and process becomes more clear.

Hopefully, this clears up some of the changes in Universal Analytics.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

You can see Kevin’s SEO/SEM entries @PGI Facebook

NOTE: Universal Analitys is being integrated with DealerLab Websites as we speak and it will be available Q1 2014 on your DealerLab back end.

What Universal Analytics offers to developers is the ability to collect data from multiple devices and platforms.

Old Google Analytics would only report website traffic, with Universal Analytics you can track actions in mobile apps, game consoles, and information kiosks. For the automotive industry, the extra device tracking is not a huge perk. However, when an account has Universal Analytics enabled, you can see details about which search engine was used arriving on the site, user behavior details like session timeouts, referral exclusions, and search term exclusions.

Referral exclusions can be useful for providing more accurate data about user behavior. For example, if your site has a sister site at a different domain, and users could bounce back and forth between the 2, you would want to exclude each of the urls so that this behavior is reported as the same session instead of referral traffic.

Excluded search terms allow you to mark organic search traffic from specific terms as direct traffic instead. If you would prefer that when people search for your company name to get to your website, they are considered direct traffic instead of organic search traffic, you could add the company name as an excluded search term.

All behaviors from these exclusions are still recorded, but the user’s intention and process becomes more clear.

Hopefully, this clears up some of the changes in Universal Analytics.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

You can see Kevin’s SEO/SEM entries @PGI Facebook

NOTE: Universal Analitys is being integrated with DealerLab Websites as we speak and it will be available Q1 2014 on your DealerLab back end.

We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks.

On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail.

For more information about this integration contact:

Nick Gorton
General Manager
Integrated PPC
Questions? 206.484.2895 Call or text

We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks.

On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail.

For more information about this integration contact:

Nick Gorton
General Manager
Integrated PPC
Questions? 206.484.2895 Call or text

Google has added a feature to their display network advertising. The buzzword here is “Viewability.” When bidding on impressions (CPM) in the display network, you can now require that the ad is viewable before you’re charged for it. The qualifications for an ad to viewable is that at least 50% of the ad is on the user’s screen for at least 1 second. This is in an effort to prevent advertisers from being charged for ads that are below the fold on the publishers page. This isn’t especially applicable to us, since we currently bid on clicks, and in remarketing clicks are more important than impressions.

source: http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html

To Your Success,
Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

Virtual Credit Consultant Complimentary 60 Day Trial on DealerLab websites.

Virtual Credit Consultant is a one-of-a-kind software developed specifically for auto dealers looking to pre-qualify customers utilizing TransUnion credit scores without credit impacting the consumer’s credit score or history. This application is 100% mobile adaptive!

For your complimentary 60 day trial of Virtual Credit Consultant (VCC), you will receive the Lite version of the software. The Lite version of VCC is used as a lead based application. With the Lite VCC, you will receive the contact information for each visitor who fills out the application, however, there is not a soft credit pull and therefore you will not receive any credit scores. As well as their contact information, VCC is customizable, and you can choose to require many additional fields such as Date of Birth, SSN, Down Payment, and many more.

First – DealerLab/PGI will be integrating this technology onto your website starting November 1st, 2013, free of charge for 60 days.

The Virtyal Credit Consulatant will be replacing our standard finance application on your website. All links that previously directed the visitor to the Finance Application will now link to the Virtual Credit Consultant.

Next – Enjoy the convenience and ease of the Virtual Credit Consultant application.

If you do not want to participate in this program, please contact 425-379-0483 EXT 118 or e-mail [email protected].