Posted:
Friday, March 28, 2014
We finally finished our rebates tool for new cars.
The tool allows you to manage blocks of rebates, apply them to groups of cars selected, and the system will calculate the new price deduction from the MSRP. The system will also send all the rebate information to the website so it is displayed in the VDP.
The tool is FREE for customers using both PGI Data system and DealerLab.com websites. For more information please contact Steven.
Posted:
Thursday, March 27, 2014
Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.
So basically, online content marketing is the art of communicating with your customers and potential customers without selling. It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.
Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives near Everett, WA and they are searching for a new Honda Fit. Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”. If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.
Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.
Posted:
Thursday, March 27, 2014
Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.
So basically, online content marketing is the art of communicating with your customers and potential customers without selling. It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.
Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives near Everett, WA and they are searching for a new Honda Fit. Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”. If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.
Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.
Posted:
Thursday, March 20, 2014
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.
The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
When you select the menu grid, the menu expands to show all department/category tabs.
The menu tab expands to display all menu links so customers can quickly get where they need to go.
Posted:
Thursday, March 20, 2014
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.
The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
When you select the menu grid, the menu expands to show all department/category tabs.
The menu tab expands to display all menu links so customers can quickly get where they need to go.
Posted:
Thursday, March 13, 2014
Adding Google+ Authorship to your custom pages is becoming a vital process for search engine results. This simple process, which adds a simple line of code to your pages (much like a byline on any article), creates a “rich snippet” in Google’s search results that comes complete with the contributor/writer’s name and photo.
Google Authorship is important for several reasons. The first is that these “rich snippets” pop visually next to untagged search results. With a photo and accreditation, these search results stand out from the crowd in a search and generate more visits as a result. Another reason G+ Authorship has been gaining traction in search results is that these “rich snippets” also allow browsers to search for more pages by a listed author.
Having Google Authorship integrated into your pages is a first step toward verified identity and helps establish what Google has termed “Author Rank” (which is not a replacement for page ranking, but a separate system with ties into page rankings).
Because Google Authorship is based on the Author’s validity and reputation, along with deep ties into general page ranking, “rich snippet” author tags may not show up in search results on every single page they’re integrated into, but instead those that Google deems the most authoritative. But they do give a page added validity with the search engine and if the content is unique enough, having an author tag also lends itself to the reputation of the tagged author as well.
Looking for help with your dealership’s search engine marketing and content marketing? Content Motive has a wide variety of products to improve your websites visits and leads.
Posted:
Wednesday, March 12, 2014
When Google generates search results for your keywords, you’ll see a description below the page title, this is called the “Snippet.” The snippet can be an important section to optimize for driving traffic, so what can you do to optimize for that? First, let’s understand where Google looks to create your snippet.
First and foremost, Google will try to find the parts of the page content that best match the keywords you searched for, and will show snippets surrounding those parts. In this case there’s nothing you can optimize other than just having compelling content on your dealer website. Otherwise, Google will use the meta description for the snippet. In the rare case that Google is unable to crawl the page, the snippet may be pulled from the “Open Directory Project.”
This is why it’s important to have good meta descriptions on your pages. The SEO value of the meta-description is very minimal compared to a couple years ago in regard to pagerank. However, by catching the user’s eye with a compelling description, you will drive more traffic to your site.
It’s important to note that Google will also use algorithms to try to provide additional information after the snippet. For example, you may have seen organic search results that have sitelinks. These sitelinks don’t cost anything extra, they’re just pulled directly from your site. Google will also try to pull useful information from your website like the street address to add after the snippet. If your website is the official site of a publicly traded company, the stock ticker will show up.
Could your dealership be being more click throughs from SERP’s, let us optimize your results and get you more leads. Content Motive is your online dealership marketing experts.
To Your Success,
Kevin Drongowski
PGI Auto
[email protected]
Posted:
Wednesday, March 5, 2014
Digital marketing is continuing to grow in all industries and now accounts for 1.5 out of every 4 dollars spent in the auto industry. That being said, we also know that 90% of all customers that enter dealerships have done some sort of browsing on the Internet before purchasing a car. Google is predicting that digital advertising in the auto industry will quadruple over the next few years.
Looking at the numbers, 50% of all visitors that come to ANY car dealer’s website from any source, click on the “Search Used Cars” button. This is great information to know, but doesn’t necessarily tell the complete story when it comes to helping customers find the right car they are searching for. The story and question I would like to discuss is this; what is your “used car digital strategy” to get customers’ eyeballs on all of the different brands of inventory you carry? For example, when I look at most Chevrolet dealers’ inventories, I see that at least 40 to 60 % of the used cars on the ground are not Chevrolets! So again, my question is this; how do you plan on selling those 15 Fords, 9 Nissans, 8 GMCs, etc. from your inventory when most customers look at your dealership as a “Chevrolet Dealership? see the screenshot below for a typical dealership’s used car inventory (Chevrolet Dealer)
Please don’t tell me you are hoping that the 50% of the customers clicking on your “Search Used Cars” button is your strategy? Or let me guess, you have “a guy” who does search engine marketing for your dealership?
This is where strategy comes into play, and where NO dealership can pull off the feat that DIGITAL AMMP can. If I were to tell you that I could write 10 different ads per used car unit, start and stop these ads when cars leave or enter your inventory (or when too much is being spent per car), while only showing these ads to consumers on Google when looking for that exact vehicle, would you be interested? Of course you would!
Let’s put in perspective what this does for your dealership on numerous levels.
Here’s the Tip: If you want to move your used car inventory, let Digital AMMP do the heavy lifting. Displaying the right ad at the right time to the right person is the ONLY digital marketing used car strategy you should have! Your “guy” cant do that!
Dave Page
Owner of Dealer e Process
Posted:
Wednesday, March 5, 2014
Digital marketing is continuing to grow in all industries and now accounts for 1.5 out of every 4 dollars spent in the auto industry. That being said, we also know that 90% of all customers that enter dealerships have done some sort of browsing on the Internet before purchasing a car. Google is predicting that digital advertising in the auto industry will quadruple over the next few years.
Looking at the numbers, 50% of all visitors that come to ANY car dealer’s website from any source, click on the “Search Used Cars” button. This is great information to know, but doesn’t necessarily tell the complete story when it comes to helping customers find the right car they are searching for. The story and question I would like to discuss is this; what is your “used car digital strategy” to get customers’ eyeballs on all of the different brands of inventory you carry? For example, when I look at most Chevrolet dealers’ inventories, I see that at least 40 to 60 % of the used cars on the ground are not Chevrolets! So again, my question is this; how do you plan on selling those 15 Fords, 9 Nissans, 8 GMCs, etc. from your inventory when most customers look at your dealership as a “Chevrolet Dealership? see the screenshot below for a typical dealership’s used car inventory (Chevrolet Dealer)
Please don’t tell me you are hoping that the 50% of the customers clicking on your “Search Used Cars” button is your strategy? Or let me guess, you have “a guy” who does search engine marketing for your dealership?
This is where strategy comes into play, and where NO dealership can pull off the feat that DIGITAL AMMP can. If I were to tell you that I could write 10 different ads per used car unit, start and stop these ads when cars leave or enter your inventory (or when too much is being spent per car), while only showing these ads to consumers on Google when looking for that exact vehicle, would you be interested? Of course you would!
Let’s put in perspective what this does for your dealership on numerous levels.
Here’s the Tip: If you want to move your used car inventory, let Digital AMMP do the heavy lifting. Displaying the right ad at the right time to the right person is the ONLY digital marketing used car strategy you should have! Your “guy” cant do that!
Dave Page
Owner of Dealer e Process
Posted:
Monday, March 3, 2014
By definition, geofencing is a technology that can register when someone enters a predefined geographical area. This is measured by GPS or RFID. Some marketers have begun using geofencing as a way to target coupons and ads at people within a certain distance of their dealership.
Google currently does not offer a direct way to advertise using this through adwords. They do, however, offer developers an API for creating geofences. Since use of geofences is currently limited to user-installed apps, the possibilities are still somewhat limited, but 3rd party companies offer ways to make use of geofencing to deliver deals to nearby customers.
I’m not sure when this technology is going to become available for everyone, but it would be pretty impressive to be able to serve an ad or display a coupon for your dealership when a customer is nearby, or better yet, when they’re in the waiting room for a competitor.
Kevin Drongowski
Integrated PPC
Posted:
Tuesday, February 25, 2014
First, let’s review what’s happened in 2013. Matt Cutts released several videos talking about how guest posts for the sake of link building has become a more and more spammy practice. As a result, must websites that would actually benefit you to have links on them (the non-spammy sites) are most likely going to put “nofollow”s on your links, meaning they won’t affect your pageRank. Additionally, Google has updated their webmaster guidelines stating that any large-scale link networks or article repositories will result in penalties as well.
Ultimately, the trend is toward high quality content, and fewer links from higher quality sites instead of hundreds of low quality links. Going forward the best strategy is going to be around building your brand, and promoting as if the search engines didn’t exist. Here are some good tips to determine if a link is going to look good to Google. Taken from http://searchenginewatch.com/article/2259674/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links
Would you build the link if Google and Bing did not exist?
If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?
Did the person giving you the link intend it as a genuine endorsement? This is where widget and infographic links fail.
Do you have to make an argument to justify that it’s a good link? Still my favorite – truly good links require no justification.
Google still takes links into account for determining your pageRank. However, if you aren’t picking those links carefully, you could end up getting hurt by it.
Is you dealership looking to boost your search engine results and rise above the competition? Content Motive has a variety of services that will boost your dealership’s content quality and referral links.
Posted:
Friday, February 14, 2014
The Marketing Report pulls all Pay-Per-Click (PPC) statistics from Google Analytics, Google AdWords, call tracking, and chat leads, and displays them in an easy-to-understand format so you can track the effectiveness of your digital marketing efforts. This report is the most transparent way to view and analyze the following data:
The information above is then broken down at the Campaign and Ad Group level. Campaign level data gives you an overview of how your campaign is performing based on your objectives for that campaign. For example, you can view how your New Cars campaign is performing relative to your Used Cars campaign. Within the campaign, you can view performance statistics at the Ad Group level, which allows you to get a sense for how the ads in each campaign are being searched. You can also see how much of your traffic is coming from desktop, mobile, and tablet devices, as well as what geographic areas your campaigns are targeting.
If your inventory feed is synced with our Digital AMMP Inventory-Specific Advertising Platform, then the AdWords reporting will include another level of analysis. Since we are pulling vehicle-specific information from your inventory and are placing dynamic ads related to your inventory on Google, we can view exactly what kind of activity those vehicles generate from the time they hit a Google search page until the vehicle is sold. When you click the “Details” button on your inventory-specific campaign, you will be able to see a breakdown of every vehicle that is currently being advertised or that has been on the Google network and has since been sold.
The Details page provides a statistical overview including Total Cost. You can also view the Top-Clicked Vehicle Details Pages, Clicks versus Cost for each vehicle, and whether or not that vehicle is sold or still active in your inventory. The Top 10 Viewed Makes and Models provide a great visual to the overall interest of your customers.
Contact Integrated PPC today and we will grade your PPC Program for free!
