Remarketing and how it works.
Retargeting display campaigns with banner ads is one of the most effective forms of online marketing. Banner advertisements are great at driving traffic and increasing brand awareness. It seems everyone is using, or at least should be, banner advertising as part of their PPC campaign. So what can you do to make your banner ad stand out from the rest? Here are some tips to help your banner ads perform their best.
Use Buttons Appropriately
Buttons are know to increase CTR and should be used if it’s appropriate for the banner ad. If you’re going to use them, place them after the copy, on the lower right side, and in a contrasting color.
Use Clearly Defined Frames On The Banner Ad
People’s eyes are naturally drawn to a subject inside of a frame. Take advantage of this natural inclination by framing the ad. If your ad is white, it’s quite common practice to put a 1 pixel gray border around the ad.
Keep The File Size Small
You ad needs to load fast. It would be a shame to miss out on an conversion because the user scrolled down to fast, before your ad could load. According to Google Adwords the file size should be under 150kb, and the smaller the better.
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