Tag Archives: Google Technology

Google recently released their Vehicle Dealer vertical report for the Q4 of 2015. The data yielded some interesting data that shed some new light on the vertical and reinforced past trends. According to the report search queries in the Vehicle Dealers Category grew by 13%. Interestingly, Desktop searches declined by 3 percent and Tablet queries declined by 5 percent, while Mobile queries grew by 33%. This is not groundbreaking news, but it does reinforce the fact that mobile traffic is increasingly becoming a larger part of the pie.

The report also shed some light on interesting trends in regards to the paid search auctions on Google search results.

Queries, Impression and Clicks saw huge increases for Mobile on the Adwords search auction. On the contrary, those same metrics saw a decrease on desktop – no surprise there. An interesting trend that I wasn’t aware of was that Ad Depth decreased quite significantly for desktop queries, a drop of 8.79%. The Ad Depth refers to the number of ad placement spots for a particular search query. A near 10% drop in Ad Depth means that a search term that used to yield 10 search ad spots may only be showing 9 ad spots now. One less ad spot on the search results page means a decrease in impressions and a rise in CPC as the same number of advertisers competes for even less ad space. If your dealership Adwords campaign saw a rise in CPC in the past 3 months then this may be a contributing factor.

The big takeaway from Google’s report is that mobile traffic and desktop traffic is trending in opposite directions. In fact 62% of all searches in the Vehicle Dealers vertical are made on mobile or tablet devices. So what does this mean for car dealerships? Well, it means having a mobile responsive website and a digital advertising strategy to reach mobile users is even more important and increasing by the day.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over it’s entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please……….

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.