Tag Archives: AdWords

Google recently released their Vehicle Dealer vertical report for the Q4 of 2015. The data yielded some interesting data that shed some new light on the vertical and reinforced past trends. According to the report search queries in the Vehicle Dealers Category grew by 13%. Interestingly, Desktop searches declined by 3 percent and Tablet queries declined by 5 percent, while Mobile queries grew by 33%. This is not groundbreaking news, but it does reinforce the fact that mobile traffic is increasingly becoming a larger part of the pie.

The report also shed some light on interesting trends in regards to the paid search auctions on Google search results.

Queries, Impression and Clicks saw huge increases for Mobile on the Adwords search auction. On the contrary, those same metrics saw a decrease on desktop – no surprise there. An interesting trend that I wasn’t aware of was that Ad Depth decreased quite significantly for desktop queries, a drop of 8.79%. The Ad Depth refers to the number of ad placement spots for a particular search query. A near 10% drop in Ad Depth means that a search term that used to yield 10 search ad spots may only be showing 9 ad spots now. One less ad spot on the search results page means a decrease in impressions and a rise in CPC as the same number of advertisers competes for even less ad space. If your dealership Adwords campaign saw a rise in CPC in the past 3 months then this may be a contributing factor.

The big takeaway from Google’s report is that mobile traffic and desktop traffic is trending in opposite directions. In fact 62% of all searches in the Vehicle Dealers vertical are made on mobile or tablet devices. So what does this mean for car dealerships? Well, it means having a mobile responsive website and a digital advertising strategy to reach mobile users is even more important and increasing by the day.

Terrestrial radio ad spots have long been a foundation of many car dealerships marketing efforts. In the past couple of years digital radio, on platforms such as Pandora and Spotify, has increased in popularity and taken listeners away from terrestrial radio. With that shift comes a shift in ad dollars as dealerships look to reach their target audience on the new frontier of digital radio. Before dealers sign up for a digital radio campaign they need to be aware of the returns that they’ll most likely get from the campaign.

In the past, a couple of dealerships have reached out to us to investigate a rise in bounce rate on their site. In more than a few occasions I’ve poked into their analytics account to find that the culprit of the rise in bounce rate was a digital radio campaign that the dealership was running. In one case, I saw a site’s bounce rate nearly double on the days that their digital radio campaign ran.

In the analytics accounts that I’ve seen, the engagement metrics for digital radio advertising leaves a lot to be desired. You may expect to see these kinds of results:
• Bounce rate in the low 90’s
• Time on site less than 40 seconds
• Pages/Session less than 1.5

Also, you’ll see very little goal conversions, if any. With these dismal engagement metrics you’ve got to really question the quality of traffic that these campaigns are bringing to your site.

The majority of digital radio users are on mobile devices. With mobile banner ads comes the peril of the accidental clicks from fat finger syndrome. The accidental click rate on mobile banner ads is typically 65%. For digital radio campaigns I expect the accidental click rate to be much higher when you consider that oftentimes the banner ad placement is typically above the radio navigation buttons. A person who accidentally clicked on your ad when they intended to ‘Skip’ that One Direction song on their Taylor Swift Pandora station is not a likely car shopper and will most likely bounce from your site faster than Taylor Swift goes through boyfriends.

Digital radio campaigns aren’t without its benefits. The campaigns will yield lots of impressions at a pretty decent CPM (cost per thousand impressions), which has its benefits when it comes to branding. As a dealership you’ll have to weigh on whether this benefits outweighs the bounce rate hit that your site will take.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!

This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.

1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group. 

Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you. 

This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.

Please reach out to [email protected] with any additional questions, comments, feedback, etc..! 

Yago de Artaza Paramo CEO, PGI Digital

The post New Google AdWords integration appeared first on Paramo Group.