Today I’m going to share some interesting statistics on advertising and user engagement
90% of users connect with a company on multiple screens/devices in the same day when making a purchase
66% of those people use a smartphone and computer simultaneously.
65% start on a smartphone
25% start on a PC/Laptop
11% start on a tablet
Yet only 48% of advertisers rate multi-screen campaigns as “very important,” and only 20% of media spend is on integrated multi-screen campaigns. This figure is expected to rise to 50% by 2016.
