Sales 888-926-4665
Support 888-923-2604

Expand search form
  • Home
  • About Us
  • Services
    • Paid Search
    • Dynamic Inventory Based Ads
    • Remarketing
    • Facebook Retargeting
  • Blog
  • Contact Us

New Panda Update

Posted:
Friday, May 23, 2014

Comments: 0

Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update.

This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes.

How does Panda affect my dealership?

We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation.

Some easy to see gains are searches like this one 2014 toyota corolla everett.

For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP).

Content strategies:

There is no one strategy better than other, there is a time line of strategies.

Focus on your area of business first so you show Google content and keywords for your location, then move out to other areas.

As an example on how strategies improve and change last month we launched the model line pages for our dealers doing content (other makes getting done right now).

This is a good article on strategy and optimization.


Share This Post

  • Facebook
  • Twitter
  • Dribble
  • Google Plus
  • Pinterest
  • Behance

About

Archives

  • February 2016
  • October 2015
  • May 2015
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • September 2013

Search By Category

Advertising analytics Auto Dealer Marketing automotive conference automotive sem automotive seo Benefits Bing Ads Blog Blogs car dealer websites chat Content Marketing Craigslist Dealer Lab dealerlab dealer news dealer websites Digital Marketing Dustin Moore facebook Features Google google indexing integrated ppc Jim Gillen Kevin Drongowski Lead Creation Marketing menu mobile mobile sites News / Blog Newsletter Nick Gorton PPC Products sem SEO seo content Sok Khann Statistics system tools system updates Yago Paramo

Contact Sales

Sales: 888-926-4665

Sales E-mail: [email protected]



Contact Support

Support: 888-923-2604

Support E-mail: [email protected]

Contact Us

Name*

E-mail*

Recent News

Facebook Ads For Car Dealerships

February 19, 2016

Google Vehicle Dealer Report For Q4 2015

February 12, 2016

Digital Radio Ads For Car Dealers

October 5, 2015

Integrated PPC


PPC for car dealers. We offer industry leading service and results.

What is PPC? PPC stands for pay-per-click. PPC is internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a more reliable way to drive leads to your website than through organic SEO. Learn more.

Google Partner Badge
  • Paid Search
  • Inventory Ads
  • Remarketing
  • Facebook Ads

Integrated PPC © 2014   |   Privacy Policy   |   Paramo GroupAutomotive Digital Agency