How much time is spent on Facebook?

I came across an interesting article the other day that pointed out a really interesting statistic from the Bureau of Labor Statistics American Time Use Survey. According to the survey, Americans now spend more time on Facebook than they do on their pets. It seems Facebook has replaced Lassie as man’s best friend. If it’s any condolence Facebook just barely beat out pets in regards to time spent — 39 versus 40 minutes a day.

This stat really highlights how Facebook has fully integrated itself into our daily lives and how important it is for your dealership to be seen on Facebook by potential customers. With the amount of time your potential customers are spending on Facebook, shouldn’t you be as well?

There are multiple ways for you to engage with your customers on Facebook. You could engage with customers who are already ‘like’ your Facebook page with daily and relevant Facebook posts. However, not all of your potential customers have ‘liked’ your dealership Facebook page. A great way to engage these potential customers on Facebook is through a Facebook retargeting campaign. A Facebook retargeting campaign targets people who have visited your site, and shows them your Facebook ad the next time they’re ignoring their pets while on Facebook.

Source: Business Week