Many auto dealerships that manage their own pay per click aren’t aware of the various guidelines that Google expects their advertisers to follow. That is until they wonder why their ads aren’t getting any traffic and they noticed the dreaded ‘your ad as been disapproved’ icon. Actually, it’s not that dreadful, but knowing what Google’s guidelines are beforehand can save you the effort of having to edit your ad copy later. Here are some of the ad copy guidelines that you need to follow when writing ad copy. For full information Google’s guidelines go to https://support.google.com/adwordspolicy/answer/1331529?hl=en
A deal you claim in the ad copy has to be on the advertised site.
Example:
Nissan GTR
Be Fast & Furious.
20% Off Vin Diesel’s Stunt Car!
sokittomecars.com
This ad would be disapproved if two of the following things was not present on the site: proof that the GTR was used in a Fast & Furious movie and information about the 20% off a GTR.
Google doesn’t allow misleading or scientifically unverifiable claims.
Example:
Jelly Bean Powered Car
Cut Down On Sweets
And Save Money On Gas!
sokittomecars.com
Common sense and Google would raise a red flag at this ridiculous claim. If you’re going to make claims like these, you need a verification that your claim is accurate and sound from a third party source.
Usage of superlatives such as “best” or “#1”
Example:
Sok It To Me Cars
The #1 Car Dealership.
Best Prices In Soktopia!
sokittomecars.com
This ad would be disapproved for the superlative claims in the ad copy. The words “best” and “#1” are not allowed unless there’s a third party verification listed on the site. In this case, Sok It To Me Cars is neither the best nor #1 dealer in Soktopia.
