Sales 888-926-4665
Support 888-923-2604

Expand search form
  • Home
  • About Us
  • Services
    • Paid Search
    • Dynamic Inventory Based Ads
    • Remarketing
    • Facebook Retargeting
  • Blog
  • Contact Us

Content Strategy

Posted:
Monday, May 12, 2014

Comments: 0

We started building a new type of set pages for content, specially focused on new cars.

The pages don’t look different than many other companies new car model pages, what is different are the links to content.

In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates.

These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed.

Enhancing content with video:

We also build pages for those dealers that have been working with us for a while for the 2013 model line. Notice that in this case we also added pages for the Hybrid models and that we used Toyota Corporate Youtube account videos with custom geo-located content to create video / model pages.

Magic Toyota created high quality videos with What’s Next Media so we open those as a layover instead of cresting a new page (we created pages with them in a different section of the site for indexing purposes). These videos have a specific branding purpose for the dealer so we wanted to keep the customer’s full attention on them.

Simple pages purely for content:

BMW is known for their remarkable number of different sub-models, however we kept it simple for this dealer. Same as for this Audi dealer where links to their incentives pages were more important than other things.

For more information about creating content please check our latest article: Top 5 must knows for dealer content marketing or go to Content Motive for more dealer content marketing and SEO services.


Share This Post

  • Facebook
  • Twitter
  • Dribble
  • Google Plus
  • Pinterest
  • Behance

About

Archives

  • February 2016
  • October 2015
  • May 2015
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • September 2013

Search By Category

Advertising analytics Auto Dealer Marketing automotive conference automotive sem automotive seo Benefits Bing Ads Blog Blogs car dealer websites chat Content Marketing Craigslist Dealer Lab dealerlab dealer news dealer websites Digital Marketing Dustin Moore facebook Features Google google indexing integrated ppc Jim Gillen Kevin Drongowski Lead Creation Marketing menu mobile mobile sites News / Blog Newsletter Nick Gorton PPC Products sem SEO seo content Sok Khann Statistics system tools system updates Yago Paramo

Contact Sales

Sales: 888-926-4665

Sales E-mail: [email protected]



Contact Support

Support: 888-923-2604

Support E-mail: [email protected]

Contact Us

Name*

E-mail*

Recent News

Facebook Ads For Car Dealerships

February 19, 2016

Google Vehicle Dealer Report For Q4 2015

February 12, 2016

Digital Radio Ads For Car Dealers

October 5, 2015

Integrated PPC


PPC for car dealers. We offer industry leading service and results.

What is PPC? PPC stands for pay-per-click. PPC is internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a more reliable way to drive leads to your website than through organic SEO. Learn more.

Google Partner Badge
  • Paid Search
  • Inventory Ads
  • Remarketing
  • Facebook Ads

Integrated PPC © 2014   |   Privacy Policy   |   Paramo GroupAutomotive Digital Agency