Category Archives: Statistics

The old adage goes, “Keep your friends close and your enemies closer”. That saying holds very true for the bidding war that is PPC. Knowing what your competition is doing is key in coming on top of paid and organic search results. A tool that should be in every search engine marketers arsenal of tricks is SpyFu. SpyFu is a free tool, though you can subscribe for even more features, that is great for keyword research and competitive analysis.

A quick search in SpyFu reveals a treasure trove of intel. Key metrics such as search volume, CPC, CTR, and ranking difficulty are great for performing keyword research. However, it should be noted that the data is not real-time. SpyFu obtains the data via web-scraping and it is refreshed on a monthly basis. As a result, the data is better used as a guide to track larger trends in SEM/SEO rather than a real-time keyword tracker.

As the name implies, SpyFu also reveals valuable information on your competitors PPC ad copy, projected monthly budget, and ad position. For SEO purposes, SpyFu reveals what domains dominate a search term with information such as the domain strength and estimated monthly clicks. Knowing what you’re up against is vital in determining your overall PPC and SEO strategy.

Let us figure out your strategy for your dealership.  Here at Integrated PPC and at Content Motive we have a cohesive strategy that leads the automotive industry.

(Special Finance dealer Case Study)

We have a client that is running campaigns with both adwords and bing, using the same keyword strategy, ads, and budget. Over the past 30 days, these are the results we’ve seen for this client. The campaigns are targeting “bad credit auto loans”

Adwords:
Clicks: 154
Impressions: 12,850
CTR: 1.20%
Avg. CPC: $6.69
Avg Pos.: 3.1
Cost: $1030.80

Bing:
Clicks: 183
Impressions: 15,086
CTR: 1.21%
Avg. CPC: $4.61
Avg. Pos.: 1.74
Cost: $844.45

Both campaigns have the same daily budget, so we’re assuming the difference in cost is due to lower search traffic in Bing. The results are consistent with the Bing selling points for providing a higher position at a lower cost per click. The interesting thing that user behavior is very similar in terms of click through rate.

For more detail information about SEO/SEM please contact:

Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

Today I’m going to share some interesting statistics on advertising and user engagement

90% of users connect with a company on multiple screens/devices in the same day when making a purchase
66% of those people use a smartphone and computer simultaneously.

65% start on a smartphone
25% start on a PC/Laptop
11% start on a tablet

Yet only 48% of advertisers rate multi-screen campaigns as “very important,” and only 20% of media spend is on integrated multi-screen campaigns. This figure is expected to rise to 50% by 2016.