Category Archives: seo content

The old adage goes, “Keep your friends close and your enemies closer”. That saying holds very true for the bidding war that is PPC. Knowing what your competition is doing is key in coming on top of paid and organic search results. A tool that should be in every search engine marketers arsenal of tricks is SpyFu. SpyFu is a free tool, though you can subscribe for even more features, that is great for keyword research and competitive analysis.

A quick search in SpyFu reveals a treasure trove of intel. Key metrics such as search volume, CPC, CTR, and ranking difficulty are great for performing keyword research. However, it should be noted that the data is not real-time. SpyFu obtains the data via web-scraping and it is refreshed on a monthly basis. As a result, the data is better used as a guide to track larger trends in SEM/SEO rather than a real-time keyword tracker.

As the name implies, SpyFu also reveals valuable information on your competitors PPC ad copy, projected monthly budget, and ad position. For SEO purposes, SpyFu reveals what domains dominate a search term with information such as the domain strength and estimated monthly clicks. Knowing what you’re up against is vital in determining your overall PPC and SEO strategy.

Let us figure out your strategy for your dealership.  Here at Integrated PPC and at Content Motive we have a cohesive strategy that leads the automotive industry.

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

• Brand / Dealership Awareness
• Lead Conversion
• Customer Conversion
• Customer Service / Education
• Retention / Loyalty
• Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

• Brand / Dealership Awareness
• Lead Conversion
• Customer Conversion
• Customer Service / Education
• Retention / Loyalty
• Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.

SEO and PPC have very different costs and results. For PPC/search advertising, your ROI is pretty clear. You spent X dollars, you got Y clicks, of which Z people converted. However, when it comes to SEO and content development, the results are much less clear.

When you put the time or money into writing quality content, you might not see any benefits in the first 30 or even 60 days. Over time, though, the more high quality articles you publish, the more your traffic will improve and the more it will benefit your search ranking.

This can make SEO very discouraging to pursue, but the results are far more sustainable. With PPC, you buy a click, and boom, it’s over. You either made a sale or you didn’t. With SEO, you are building authority and relevance, which will continue to drive traffic for months or even years. This makes it hard to convince someone just starting out that it’s worth the time and money, but when it comes to long term results, a strong SEO effort will pay dividends.

To Your Success,

Kevin Drongowski
PPC Manager
PGI Auto
[email protected]

First, let’s review what’s happened in 2013. Matt Cutts released several videos talking about how guest posts for the sake of link building has become a more and more spammy practice. As a result, must websites that would actually benefit you to have links on them (the non-spammy sites) are most likely going to put “nofollow”s on your links, meaning they won’t affect your pageRank. Additionally, Google has updated their webmaster guidelines stating that any large-scale link networks or article repositories will result in penalties as well.

Ultimately, the trend is toward high quality content, and fewer links from higher quality sites instead of hundreds of low quality links. Going forward the best strategy is going to be around building your brand, and promoting as if the search engines didn’t exist. Here are some good tips to determine if a link is going to look good to Google. Taken from http://searchenginewatch.com/article/2259674/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links

Would you build the link if Google and Bing did not exist?

If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?

Did the person giving you the link intend it as a genuine endorsement? This is where widget and infographic links fail.

Do you have to make an argument to justify that it’s a good link? Still my favorite – truly good links require no justification.

Google still takes links into account for determining your pageRank. However, if you aren’t picking those links carefully, you could end up getting hurt by it.

Is you dealership looking to boost your search engine results and rise above the competition?  Content Motive has a variety of services that will boost your dealership’s content quality and referral links.