Category Archives: Newsletter

We saw the potential of mega menus early in the year on sites like FireStone. The challenge was to replicate the code from a very expensive commercial site (that site services hundreds of Firestone retailers) into the systems that serve our individual dealers.

This is our first field test at BMW of Shereville.

Mouse over the menu and see how the information is displayed in a much better visual way than just drop down text.

I specially like the service and parts coupons so the customer can see the specials without having to click in the specials page. From a content point of view, something that I’m heavily involved, look at the blog section where the articles are presented by location.

This project should be finalized with in the next 30-60 days and we will implement on all websites.

The post WEBSITES-Check the mega menus appeared first on Paramo Group.

We saw the potential of mega menus early in the year on sites like FireStone. The challenge was to replicate the code from a very expensive commercial site (that site services hundreds of Firestone retailers) into the systems that serve our individual dealers.

This is our first field test at BMW of Shereville.

Mouse over the menu and see how the information is displayed in a much better visual way than just drop down text.

I specially like the service and parts coupons so the customer can see the specials without having to click in the specials page. From a content point of view, something that I’m heavily involved, look at the blog section where the articles are presented by location.

This project should be finalized with in the next 30-60 days and we will implement on all websites.

We saw the potential of mega menus early in the year on sites like FireStone. The challenge was to replicate the code from a very expensive commercial site (that site services hundreds of Firestone retailers) into the systems that serve our individual dealers.

This is our first field test at BMW of Shereville.

Mouse over the menu and see how the information is displayed in a much better visual way than just drop down text.

I specially like the service and parts coupons so the customer can see the specials without having to click in the specials page. From a content point of view, something that I’m heavily involved, look at the blog section where the articles are presented by location.

This project should be finalized with in the next 30-60 days and we will implement on all websites.

The post WEBSITES-Check the mega menus appeared first on Paramo Group.

We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda).

The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.

While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.

We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda).

The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.

While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.

The post Mobile Menu Updated appeared first on Paramo Group.

This is a great article on Google’s direction on mobile.

They will force websites one way or another to become mobile compatible and offer an all around cross device compatible experience.

While most dealers already have the mobile issue resolved, I think is a great read on how the future looks ahead of us.

http://thenextweb.com/google/2014/06/05/googles-search-results-now-warn-you-when-a-webpage-is-not-optimized-for-mobile/

This is a product that we have integrated with our websites (but not our product). We feel is good that we keep you update with the components that you use integrated with our systems.

We’re pleased to announce 2 new versions of our web enabled text frame. We’ll be split testing these variations for 1 month and report back accordingly. Lastly, we’re revolutionizing email see below:

• Addressed usability issue
• Frame updates
• Notification System
• Email enabled texting

Read more on our big feature at www.textstr.com/features.

Selective Posting Interface

Auto Classified Solution’s new interface will allow the dealer to select which cars they want posted to Craigslist. It works for both new and used inventory.

This will useful for budget conscious dealers that want to select a group of used cars but also for new car managers that want to advertise just a small group of new cars.

I can think already about many scenarios where this will be useful to a new car manager:

You can run a 20 truck campaign ($100 for a month) on F-250′s diesel if you have a heavy rebate on those and compete with dealers selling ‘current -1 -2 models’.

I also see it very useful for VW running the $199 Jetta lease or Honda in the Civic.

Non Prepaid Areas

We now have the ability to post to any area within the United States whether you can buy prepaid blocks or not. 

For more information please contact Jim Gillen [email protected]

Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. 

Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: 

You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? 

If you have questions or comments don’t ask me, I know about 2% of what a person needs to know about financing in the automotive industry. Come to see Don and Dennis speak and view these new technology developed with DealerLab, Dealereprocess, and Transunion. 

As one of the nation’s leading BDC trainers, New Jersey based Sean Bradley will focusing on one of his latest dealer and the amazing transformation he was able to achieve. 

Last and least! Yago Paramo will focus on content but specifically for the financing side of the business. Generating finance leads and traffic. I will expose some knowledge on geo targeted financing content, location based ads, and some things that we have never shared before. I will not have a power point but a conversation about the possibilities and ideas that a dealer can develop with a content based strategy.

This is a free event to all PGI and Dealer Lab customers. 

Tuesday 24th–Car Dealers

We made a great effort last month to get all our websites to integrate with our dealer’s phone, chat, and form systems.

The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from.

Phone systems integration:

You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls).

PPC mobile tracking update:

We wrote a new new script that modifies an existing PPC tracking.

Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites.

This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end.

For more information about PPC integration please email Sok [email protected]

For those of you posting with us on CraigsList we can now post to EbayClassifieds for free.

As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor

With EbayClassifieds, there are a few limitations such as:

• We can only post 25 ads per day per account
• We cannot post any duplicates
• Ads also stay live on this platform for 60 days
• We’re only allowed to upload 8 images but the image display is very nice

The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist.

Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request.

For more information contact [email protected]

We recently added a small banner to the Larson Automotive Group chat box with a link to new vehicles under $20K.

Whether that is what you want to advertise or not is not the point, what I want to bring to your attention is that there are places on your current advertising that you can use to bring attention to particular areas of your business.

The chat box is a great place to add a promotion to a landing page, offer, etc.

For more questions or to create a graphic for your chat window just content your Dealer Lab account manager [email protected].