Posted:
Wednesday, July 2, 2014
We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda).
The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.
While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.
Posted:
Wednesday, July 2, 2014
We updated the mobile menu so as you can see in this screenshot it appears at the op of every mobile page (this is a coupon page at Klein Honda).
The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.
While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.
The post Mobile Menu Updated appeared first on Paramo Group.
Posted:
Wednesday, July 2, 2014
This is a great article on Google’s direction on mobile.
They will force websites one way or another to become mobile compatible and offer an all around cross device compatible experience.
While most dealers already have the mobile issue resolved, I think is a great read on how the future looks ahead of us.
Posted:
Tuesday, July 1, 2014
This is a product that we have integrated with our websites (but not our product). We feel is good that we keep you update with the components that you use integrated with our systems.
We’re pleased to announce 2 new versions of our web enabled text frame. We’ll be split testing these variations for 1 month and report back accordingly. Lastly, we’re revolutionizing email see below:
Read more on our big feature at www.textstr.com/features.
Posted:
Monday, June 30, 2014
In the fantastic Spike Jonze film “Her” a lonely man falls deeply in love with his smartphone’s operating system. We’re not at that point where love could blossom from conversations with a smartphone. Human to computer conversation isn’t quite a two-way street yet. However, with an increase emphasis on hands-free voice search on mobile devices that conversation channel is definitely a one-way street — with us doing all the talking.
Google recently announced that all Andoid powered devices will now respond to the hot word ‘Ok, Google’. Users can initiate a search, control, and carry out any device function by saying the magic words ‘Ok, Google’ first and then asking a question or command such as “Call mom” or “Find the nearest Honda dealership open past 7pm”.
It’s not out of the question to think that voice control/search will soon be the primary way users interact with their mobile devices. With mobile search consuming a larger part of the search traffic pie every year it’s important to prepare your paid search campaigns to deal with this new paradigm shift of how we interact with mobile devices.
Voice control conversational search is very different from traditional typed search queries. With a typed search query a user may search for something like this: “like new 2011 Chevy Malibu”. This same search query as a voice control search may sound very different, but have the same intention: “find me a 2011 Chevy Malibu with leather seats and less than 30,000 miles”.
With type searches we omit various keywords and the ordering of the words may not always have a natural, cognitive flow. The opposite is true for voice search with additional words such as “a”, “for”, and “me” inserted into the search query.
In paid search campaigns this can lead to misses on exact and phrase match keywords. The broad match keywords may cover this , but you may be missing additional context of the search query and may not present the best ad copy or landing page for the voice search query. This could affect metrics such as CTR, conversion rates, and onsite engagement for voice search query searchers. To target for mobile devices it’s important to take into account voice search queries. This mean creating specific ad groups and campaigns for long tail keyword terms that are conversational.
As our interaction with devices continue to evolve it’s important that our PPC strategies evolve along with it.
Posted:
Thursday, March 20, 2014
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.
The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
When you select the menu grid, the menu expands to show all department/category tabs.
The menu tab expands to display all menu links so customers can quickly get where they need to go.
Posted:
Thursday, March 20, 2014
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.
The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
When you select the menu grid, the menu expands to show all department/category tabs.
The menu tab expands to display all menu links so customers can quickly get where they need to go.
