Category Archives: Lead Creation

For those of you posting with us on CraigsList we can now post to EbayClassifieds for free.

As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor

With EbayClassifieds, there are a few limitations such as:

• We can only post 25 ads per day per account
• We cannot post any duplicates
• Ads also stay live on this platform for 60 days
• We’re only allowed to upload 8 images but the image display is very nice

The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist.

Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request.

For more information contact [email protected]

Google runs a monopoly on the search engine marketing industry. That’s evident by the fact that over here at Integrated PPC nearly 98 percent of our clients ad spend is spent on Google. Yup, a paltry 2 percent of the budget that is managed here is spent on Bingads. Apparently, Bing’s marketing blitz of “Don’t get scroogled”, a few years back, fell on deaf ears.

With 70 percent of all search traffic going through them, Google is definitely the alpha dog in the search engine marketing industry. Any business that does PPC advertising needs to be advertising on Google — such a large portion of internet traffic is too significant to ignore. Accounting for nearly 20 percent of search traffic, Bing comes in at a very distant second. Twenty percent is still quite significant and could account for millions of potential customers, so Bing shouldn’t be ignored either. Here are three reasons why you should also consider advertising on Bingads, even if you’re already advertising on Google.

Lower CPC On Bing
The cost per click to advertise on Bing is significantly cheaper than Google. The cheaper CPCs can be advantageous for those advertising in expensive niches such as the auto loan sector, where each $12 click can quickly deplete your daily budget in Google. The downside to Bing is that fewer people will see your ads. However, you may end up with a better ROI if those who do click on your ads are converting.

Bing Has More Top Page Sponsored Ads
Studies have shown that more people pay attention to the ads at the top of the page than those that appear on the sidebar. The advantage Bing has over Google is that they display more ads on the top page than Google. If you conduct the same keyword search on Google and Bing, you’ll find that at least one more ad appears above Bing organic search results than Google. This means that a fourth position placement on Bing is not only cheaper, but it also has better ad placement on the top of the organic search results.

Easy Import To Bingads
For someone looking to advertise on both Bing and Google, Bingads makes it very effortless to import your Adwords campaigns to Bingads with an import to Adwords function. With just a couple clicks you could be advertising in both advertising platforms and maximizing your search engine traffic — no tedious rebuilding of your campaign involved here.

Millenials, those born after 1982, are often described as tech-savvy, educated, self-involved, socially connected (a product of coming to age during the social networking era), and impatient. At 80 million strong they make up the largest generation in U.S. History since the Baby Boomers. According to industry experts they carry as much as $170 billions annually in spending power. Car dealerships and automotive brands that can develop brand loyalty early are well positioned to reap a hefty portion of the millenial’s spending pie.

Selling a car to millenials is a lot different than selling to their parents. Here are two things that car dealerships can do to market to millenials.
 
Get On Social Media
For many millenials, their social network is the center of their lives. It’s the driving force that keeps them updated with their peers and the world around them. In fact, some millenials don’t make a move without consulting their social network. It’s important for car dealerships to develop a social presence. This means crafting social media content that is shareable and using social media as facilitator for communications with them.
 
Target Them Where They Spend Their Time
Millenials came of age in the era of personal computing and have fully embraced the era of the smartphone. It’s estimated that they spend as much as 8 hours a day consuming media through various devices. Whether it’s checking their e-mail on their desktop, texting their friends on their smart phones, or reading an article on their tablet; millenials spend a lot of time online. If car dealerships want to attract millenials, then they need to invest in their online presence. This means doing PPC advertising to drive traffic to their site, making sure the dealer website is SEO optimized so that it can be found on organic search results, and crafting a user friendly website that’s easy to navigate for both desktops and mobile devices.

Why not let Content Motive’s dealer marketing experts handle your social media and SEO marketing needs for you?

Remarketing and how it works.

Retargeting display campaigns with banner ads is one of the most effective forms of online marketing. Banner advertisements are great at driving traffic and increasing brand awareness. It seems everyone is using, or at least should be, banner advertising as part of their PPC campaign. So what can you do to make your banner ad stand out from the rest? Here are some tips to help your banner ads perform their best.

Use Buttons Appropriately
Buttons are know to increase CTR and should be used if it’s appropriate for the banner ad. If you’re going to use them, place them after the copy, on the lower right side, and in a contrasting color.

Use Clearly Defined Frames On The Banner Ad
People’s eyes are naturally drawn to a subject inside of a frame. Take advantage of this natural inclination by framing the ad. If your ad is white, it’s quite common practice to put a 1 pixel gray border around the ad.

Keep The File Size Small
You ad needs to load fast. It would be a shame to miss out on an conversion because the user scrolled down to fast, before your ad could load. According to Google Adwords the file size should be under 150kb, and the smaller the better.

Is your PPC or Retargeting Campaigns under performing?  Let us at Integrated PPC use our professional automotive graphics designers increase your banner ads click through rates.

The CraigsList posting report system, now integrated with your dealer website backend:

(AutoClassifiedSolutions.com) has been integrated with the back end of the DealerLab.com websites.

In short: Now you can access all your CL posting budget, expense, call reports, email reports, etc from the website’s back end.

“I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers”

– Yago Paramo, CEO of PGI Digital.

Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in.

We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something like: http://dashboard.dealereprocess.com/site-[ unique number]/craigslist

For any questions about CL integrations and reporting please call Jim Gillen at 425.379.0483

When Google generates search results for your keywords, you’ll see a description below the page title, this is called the “Snippet.” The snippet can be an important section to optimize for driving traffic, so what can you do to optimize for that? First, let’s understand where Google looks to create your snippet.

First and foremost, Google will try to find the parts of the page content that best match the keywords you searched for, and will show snippets surrounding those parts. In this case there’s nothing you can optimize other than just having compelling content on your dealer website. Otherwise, Google will use the meta description for the snippet. In the rare case that Google is unable to crawl the page, the snippet may be pulled from the “Open Directory Project.”

This is why it’s important to have good meta descriptions on your pages. The SEO value of the meta-description is very minimal compared to a couple years ago in regard to pagerank. However, by catching the user’s eye with a compelling description, you will drive more traffic to your site.

It’s important to note that Google will also use algorithms to try to provide additional information after the snippet. For example, you may have seen organic search results that have sitelinks. These sitelinks don’t cost anything extra, they’re just pulled directly from your site. Google will also try to pull useful information from your website like the street address to add after the snippet. If your website is the official site of a publicly traded company, the stock ticker will show up.

Could your dealership be being more click throughs from SERP’s, let us optimize your results and get you more leads.  Content Motive is your online dealership marketing experts.

To Your Success,

Kevin Drongowski
PGI Auto
[email protected]

A couple weeks ago we posted about the use of video in the car sales world. Website providers everywhere are constantly trying to find ways to convert Browsing Customers into Buying Customers. Here at PGI we have stayed on the cutting edge of technology by building focused packages which pair the videos we take with powerful SEO and Distribution to give you a much higher chance of this conversion.

Converting a Customer needs to be done quickly. Usually we only have a few seconds at best to draw a person in and make them want to stick around long enough to learn the value of what is being offered.

Statistically speaking, the Online Publishers association tells us that 80% of internet users admit to having watched a video ad in the last 30 days. 46% of these visitors took some action after viewing the ad. 12% of these active visitors actually purchased the product featured in the ad.

As you can see, making videos available and visible wherever your customers see inventory is crucial to taking advantage of the video craze going on in the market today. Our goal is to transform your inventory into a full fledged moving marketplace aimed solely at Customer Conversion.

Stay tuned later this week to see our new flagship video account in action!

Logan Hardwick
[email protected]
Field Production Manager

By definition, geofencing is a technology that can register when someone enters a predefined geographical area. This is measured by GPS or RFID. Some marketers have begun using geofencing as a way to target coupons and ads at people within a certain distance of their dealership.

Google currently does not offer a direct way to advertise using this through adwords. They do, however, offer developers an API for creating geofences. Since use of geofences is currently limited to user-installed apps, the possibilities are still somewhat limited, but 3rd party companies offer ways to make use of geofencing to deliver deals to nearby customers.

I’m not sure when this technology is going to become available for everyone, but it would be pretty impressive to be able to serve an ad or display a coupon for your dealership when a customer is nearby, or better yet, when they’re in the waiting room for a competitor.

Kevin Drongowski
Integrated PPC

SEO and PPC have very different costs and results. For PPC/search advertising, your ROI is pretty clear. You spent X dollars, you got Y clicks, of which Z people converted. However, when it comes to SEO and content development, the results are much less clear.

When you put the time or money into writing quality content, you might not see any benefits in the first 30 or even 60 days. Over time, though, the more high quality articles you publish, the more your traffic will improve and the more it will benefit your search ranking.

This can make SEO very discouraging to pursue, but the results are far more sustainable. With PPC, you buy a click, and boom, it’s over. You either made a sale or you didn’t. With SEO, you are building authority and relevance, which will continue to drive traffic for months or even years. This makes it hard to convince someone just starting out that it’s worth the time and money, but when it comes to long term results, a strong SEO effort will pay dividends.

To Your Success,

Kevin Drongowski
PPC Manager
PGI Auto
[email protected]

I’ve noticed a few rumors on the web that Facebook can help your SEO, or that having more likes will boost your Google pagerank. These are (currently) inaccurate, but that doesn’t mean Facebook isn’t a legitimate way to generate traffic and leads.

Facebook falls under the “Content Marketing” strategy. Content marketing is all about putting relevant content out there for customers to find. Where Facebook comes into this strategy is providing content for the customers that have already connected with you in the hopes that they will spread the word.

The best content strategy for Facebook tends to be 1 offer/promotion to every 4 posts of useful content. The goal is to provide value to your followers so that they tell their friends, and as your reach increases, you send the offers that convince them to come to your website and convert. For each new follower, that’s another free impression you have on all future content, because your new posts will show up in their feed.
Facebook advertising can accelerate the process by putting your content in front of the people you want to target, in the hope of getting them to like your Facebook page so they’re part of your audience for future content. Alternatively, you can just have your ads take the user directly to your website.

If your dealership is interested in a Facebook posting service, click here to learn more.

Google has added a feature to their display network advertising. The buzzword here is “Viewability.” When bidding on impressions (CPM) in the display network, you can now require that the ad is viewable before you’re charged for it. The qualifications for an ad to viewable is that at least 50% of the ad is on the user’s screen for at least 1 second. This is in an effort to prevent advertisers from being charged for ads that are below the fold on the publishers page. This isn’t especially applicable to us, since we currently bid on clicks, and in remarketing clicks are more important than impressions.

source: http://adwords.blogspot.com/2013/12/just-in-time-for-holidays-viewability.html

To Your Success,
Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text

Another article had some interesting insight in the evolution on SEO strategy. The article below goes into much more detail, but the gist of it is that having a site that functions well for the end user will get an SEO boost over a site that focuses solely on keywords. Also social media plays a much bigger part now. Using social media to share relevant content that is useful to the reader, will drive traffic to your website. Share blog posts across social media platforms to increase your visibility.

source: http://searchenginewatch.com/article/2319176/From-Old-School-to-New-School-SEO-in-Transition

I had previously sent some news about a company called Anglo Rank being targeted by Google for their sale of backlinks in a link network. Google has ultimately penalized all sites that used their service.

source: http://searchenginewatch.com/article/2319130/Did-Anglo-Rank-Link-Network-Get-Websites-Penalized-by-Google-Short-Answer-YES