Category Archives: Digital Marketing

One of the problems with Craigslist working from a feed and having to pay $5 a vehicle is that is made in unaffordable for new cars to post the entire inventory.

To solve that problem we just developed a selection tool, free of charge included with your Craigslist service.

The tool allows you to select the cars that you want posted, save them, and we take it from there.

As an example, it will cost you $250 (Craigslist charges $5 per vehicle posted) to have 50 new cars in their system for 30 days, but I think it is a great way to push lease offers, sale units, commercial inventory, etc.

For questions about CL please contact Jim Gillen @ [email protected]

One of the problems with Craigslist working from a feed and having to pay $5 a vehicle is that is made in unaffordable for new cars to post the entire inventory.

To solve that problem we just developed a selection tool, free of charge included with your Craigslist service.

The tool allows you to select the cars that you want posted, save them, and we take it from there.

As an example, it will cost you $250 (Craigslist charges $5 per vehicle posted) to have 50 new cars in their system for 30 days, but I think it is a great way to push lease offers, sale units, commercial inventory, etc.

For questions about CL please contact Jim Gillen @ [email protected]

The post CRAIGSLIST-Free new car tool appeared first on Paramo Group.

One of the problems with Craigslist working from a feed and having to pay $5 a vehicle is that is made in unaffordable for new cars to post the entire inventory.

To solve that problem we just developed a selection tool, free of charge included with your Craigslist service.

The tool allows you to select the cars that you want posted, save them, and we take it from there.

As an example, it will cost you $250 (Craigslist charges $5 per vehicle posted) to have 50 new cars in their system for 30 days, but I think it is a great way to push lease offers, sale units, commercial inventory, etc.

For questions about CL please contact Jim Gillen @ [email protected]

The post CRAIGSLIST-Free new car tool appeared first on Paramo Group.

Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. 

Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: 

You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? 

If you have questions or comments don’t ask me, I know about 2% of what a person needs to know about financing in the automotive industry. Come to see Don and Dennis speak and view these new technology developed with DealerLab, Dealereprocess, and Transunion. 

As one of the nation’s leading BDC trainers, New Jersey based Sean Bradley will focusing on one of his latest dealer and the amazing transformation he was able to achieve. 

Last and least! Yago Paramo will focus on content but specifically for the financing side of the business. Generating finance leads and traffic. I will expose some knowledge on geo targeted financing content, location based ads, and some things that we have never shared before. I will not have a power point but a conversation about the possibilities and ideas that a dealer can develop with a content based strategy.

This is a free event to all PGI and Dealer Lab customers. 

Tuesday 24th–Car Dealers

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

• Brand / Dealership Awareness
• Lead Conversion
• Customer Conversion
• Customer Service / Education
• Retention / Loyalty
• Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.