Category Archives: Digital Marketing

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.

In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.

Overall this is a positive change for Craigslist. It will make the postings more relevant in search.

When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.

The post CraigsList Changes appeared first on Paramo Group.

In our current digital age there is no shortage of ways for prospective car buyers to connect with businesses. Consumers can fill out an online form or communicate with your site’s chat function. These forms of communication provide great value to a business; however, the tried and true act of picking up a phone is still considered the most valuable conversion. In our mobile obsessed society, making a phone call is a matter of reaching out to one’s pockets.

To properly evaluate the effectiveness of your campaigns, tracking your phone conversions is very important. Here are some numbers to consider to highlight the importance of tracking calls from your digital marketing campaigns:

• By the end of 2014 there will be 2 billion smartphones globally
• Google found that nearly half of mobile consumers searching on their smartphones are more likely to explore other brands when they can’t call a business directly from their search results.
• Click-to-call usage on mobile devices has increased exponentially in recent years. The call tracking analytics company Marchex now drive over 40 million calls per month from Google Adwords.
• 71% of most advertisers search engine conversions occur over the phone.

Tracking phone call is important for every business in every industry. However, it is especially important for business involved high investment purchases such as car buying. Integrated PPC offers call tracking solutions with your digital marketing campaign that allows you to track every one of your phone conversions. Phone call data will be available 24/7 through your dealer dashboard and you’ll even be able to listen to the phone calls.

The key to marketing is targeting where your customers are. In the 1930’s during the golden age of radio that place would be the radio. With the decline in radio and the rise in television during the 60’s you’d want your ad to be seen on TV. With the rise of the internet in the late 90’s and early 2000’s you’d want you ad to be seen online. The next frontier for marketers and advertisers is on mobile.

The next time you’re out in public, take some time to notice your surroundings. You’ll most likely see more than a handful of individuals with their attention occupied by their smartphones. A Pew research study found that 61 percent of adults now have smartphones and that number is expected to rise as the price of smartphones decreases.

A new way to reach these mobile users is through geo-fencing. Smartphones are GPS enabled devices and geo-fencing allows you to target your ads to users based on their location. Geo-fencing establishes a virtual perimeter around a location. The targeted location could be as small as a city block or as large as a couple miles. When a user breaches the virtual barrier your ads can be shown to them on their smartphone.

For the marketing savvy dealership there are several applications for geo-fencing. One application is upselling customers that enter your dealership. You could set up geo-fencing campaign to show ads featuring a coupon for 100K mileage service. A customer coming in for an oil change may possibly see that deal and decide to do the 100K mileage service as well.

Another application could be to set up a geo-fence around your competition. This way you could steal potential customers. Let’s say Joe Car Buyer is shopping at the Toyota dealership next door. He’s in the middle of negotiations and when the salesmen leaves to “talk to his manager” Joe Car Buyer kills some time on his smartphone. While on his smartphone Joe Car Buyer sees your geo-targeted ad that offers a 0% APR special offer. Joe Car Buyer is intrigued and crosses the street to your dealership.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.