Category Archives: dealer websites

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle.

So based on that we built a tool that allows dealers to input:

• Loan rate as a percentage
• Down-payment as a percentage
• Length of the loan
• DOC fee

The system allows to input separate rates for new, used, and CPO.

As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads.

The system ads the disclaimer to all the vehicles which is also modifiable by the dealer.

With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment).

In order to use this tool you must use Autobase as your data provider (calculations are done in the Autobase server) and DealerLab for websites (all the mapping so far has been done to our systems), and Autoclassified Solutions for the CraigsList postings.

The tool is free to our clients, please contact Logan for more information @ [email protected]

The post WEBSITE-Free payment tool appeared first on Paramo Group.

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle.

So based on that we built a tool that allows dealers to input:

• Loan rate as a percentage
• Down-payment as a percentage
• Length of the loan
• DOC fee

The system allows to input separate rates for new, used, and CPO.

As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads.

The system ads the disclaimer to all the vehicles which is also modifiable by the dealer.

With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment).

In order to use this tool you must use Autobase as your data provider (calculations are done in the Autobase server) and DealerLab for websites (all the mapping so far has been done to our systems), and Autoclassified Solutions for the CraigsList postings.

The tool is free to our clients, please contact Logan for more information @ [email protected]

The post WEBSITE-Free payment tool appeared first on Paramo Group.

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle.

So based on that we built a tool that allows dealers to input:

• Loan rate as a percentage
• Down-payment as a percentage
• Length of the loan
• DOC fee

The system allows to input separate rates for new, used, and CPO.

As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads.

The system ads the disclaimer to all the vehicles which is also modifiable by the dealer.

With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment).

In order to use this tool you must use Autobase as your data provider (calculations are done in the Autobase server) and DealerLab for websites (all the mapping so far has been done to our systems), and Autoclassified Solutions for the CraigsList postings.

The tool is free to our clients, please contact Logan for more information @ [email protected]

The post WEBSITE-Free payment tool appeared first on Paramo Group.

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle.

So based on that we built a tool that allows dealers to input:

• Loan rate as a percentage
• Down-payment as a percentage
• Length of the loan
• DOC fee

The system allows to input separate rates for new, used, and CPO.

As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads.

The system ads the disclaimer to all the vehicles which is also modifiable by the dealer.

With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment).

In order to use this tool you must use Autobase as your data provider (calculations are done in the Autobase server) and DealerLab for websites (all the mapping so far has been done to our systems), and Autoclassified Solutions for the CraigsList postings.

The tool is free to our clients, please contact Logan for more information @ [email protected]

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle.

So based on that we built a tool that allows dealers to input:

• Loan rate as a percentage
• Down-payment as a percentage
• Length of the loan
• DOC fee

The system allows to input separate rates for new, used, and CPO.

As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads.

The system ads the disclaimer to all the vehicles which is also modifiable by the dealer.

With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment).

In order to use this tool you must use Autobase as your data provider (calculations are done in the Autobase server) and DealerLab for websites (all the mapping so far has been done to our systems), and Autoclassified Solutions for the CraigsList postings.

The tool is free to our clients, please contact Logan for more information @ [email protected]

The post WEBSITE-Free payment tool appeared first on Paramo Group.

We started building a new type of set pages for content, specially focused on new cars.

The pages don’t look different than many other companies new car model pages, what is different are the links to content.

In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates.

These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed.

Enhancing content with video:

We also build pages for those dealers that have been working with us for a while for the 2013 model line. Notice that in this case we also added pages for the Hybrid models and that we used Toyota Corporate Youtube account videos with custom geo-located content to create video / model pages.

Magic Toyota created high quality videos with What’s Next Media so we open those as a layover instead of cresting a new page (we created pages with them in a different section of the site for indexing purposes). These videos have a specific branding purpose for the dealer so we wanted to keep the customer’s full attention on them.

Simple pages purely for content:

BMW is known for their remarkable number of different sub-models, however we kept it simple for this dealer. Same as for this Audi dealer where links to their incentives pages were more important than other things.

For more information about creating content please check our latest article: Top 5 must knows for dealer content marketing or go to Content Motive for more dealer content marketing and SEO services.

In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners.

The study finds that these following businesses are the most popular in local searches on mobile devices:

– According to the survey restaurants are searched 23 percent of the time.
– The auto industry, including auto service shops and dealerships, account for 10 percent of local search.
– Art and entertainment came in at 9 percent.

If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want quick access to details like addresses, phone number, and basic product/service information.

For those businesses running PPC campaigns, it should be noted that mobile visitors tend to be on the higher end of the sales funnel and in a browsing state-of-mind. However, numerous case studies show that many users will start their search on their mobile when they have some down time, but will continue and possibly initiate the conversion on the desktop.

If this study is any indication of whats to come, optimizing your PPC campaign and/or website for mobile should be on the top of every business’s to do list.

Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.

Mobile Menu Grid

The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.

Menu Tabs

When you select the menu grid, the menu expands to show all department/category tabs.

Expandable Menu Tabs

The menu tab expands to display all menu links so customers can quickly get where they need to go.

Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go.

Mobile Menu Grid

The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.

Menu Tabs

When you select the menu grid, the menu expands to show all department/category tabs.

Expandable Menu Tabs

The menu tab expands to display all menu links so customers can quickly get where they need to go.

We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks.

On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail.

For more information about this integration contact:

Nick Gorton
General Manager
Integrated PPC
Questions? 206.484.2895 Call or text

Virtual Credit Consultant Complimentary 60 Day Trial on DealerLab websites.

Virtual Credit Consultant is a one-of-a-kind software developed specifically for auto dealers looking to pre-qualify customers utilizing TransUnion credit scores without credit impacting the consumer’s credit score or history. This application is 100% mobile adaptive!

For your complimentary 60 day trial of Virtual Credit Consultant (VCC), you will receive the Lite version of the software. The Lite version of VCC is used as a lead based application. With the Lite VCC, you will receive the contact information for each visitor who fills out the application, however, there is not a soft credit pull and therefore you will not receive any credit scores. As well as their contact information, VCC is customizable, and you can choose to require many additional fields such as Date of Birth, SSN, Down Payment, and many more.

First – DealerLab/PGI will be integrating this technology onto your website starting November 1st, 2013, free of charge for 60 days.

The Virtyal Credit Consulatant will be replacing our standard finance application on your website. All links that previously directed the visitor to the Finance Application will now link to the Virtual Credit Consultant.

Next – Enjoy the convenience and ease of the Virtual Credit Consultant application.

If you do not want to participate in this program, please contact 425-379-0483 EXT 118 or e-mail [email protected].