Category Archives: Craigslist

One of the problems with Craigslist working from a feed and having to pay $5 a vehicle is that is made in unaffordable for new cars to post the entire inventory.

To solve that problem we just developed a selection tool, free of charge included with your Craigslist service.

The tool allows you to select the cars that you want posted, save them, and we take it from there.

As an example, it will cost you $250 (Craigslist charges $5 per vehicle posted) to have 50 new cars in their system for 30 days, but I think it is a great way to push lease offers, sale units, commercial inventory, etc.

For questions about CL please contact Jim Gillen @ [email protected]

The post CRAIGSLIST-Free new car tool appeared first on Paramo Group.

Selective Posting Interface

Auto Classified Solution’s new interface will allow the dealer to select which cars they want posted to Craigslist. It works for both new and used inventory.

This will useful for budget conscious dealers that want to select a group of used cars but also for new car managers that want to advertise just a small group of new cars.

I can think already about many scenarios where this will be useful to a new car manager:

You can run a 20 truck campaign ($100 for a month) on F-250′s diesel if you have a heavy rebate on those and compete with dealers selling ‘current -1 -2 models’.

I also see it very useful for VW running the $199 Jetta lease or Honda in the Civic.

Non Prepaid Areas

We now have the ability to post to any area within the United States whether you can buy prepaid blocks or not. 

For more information please contact Jim Gillen [email protected]

For those of you posting with us on CraigsList we can now post to EbayClassifieds for free.

As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor

With EbayClassifieds, there are a few limitations such as:

• We can only post 25 ads per day per account
• We cannot post any duplicates
• Ads also stay live on this platform for 60 days
• We’re only allowed to upload 8 images but the image display is very nice

The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist.

Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request.

For more information contact [email protected]

The CraigsList reporting tool is now available in the website’s back end.

Log in your DealerLab.com account, click on the marketing tab then click on CragsList report.

The report also provides (not shown on screenshot) the phone call records and email transcript.

We also provide a link to the live ads or in case you work in multiple areas, links to the ads on these.

The Craigslist reporting is part of an effort to get as many systems integrated during 2014 and make dealer’s log ins easier then ever.

Interested in Craigslist for car dealers. Auto Classified Solutions has a posting platform that is integrated with our Dealer Lab back-end.

The CraigsList posting report system, now integrated with your dealer website backend:

(AutoClassifiedSolutions.com) has been integrated with the back end of the DealerLab.com websites.

In short: Now you can access all your CL posting budget, expense, call reports, email reports, etc from the website’s back end.

“I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers”

– Yago Paramo, CEO of PGI Digital.

Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in.

We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something like: http://dashboard.dealereprocess.com/site-[ unique number]/craigslist

For any questions about CL integrations and reporting please call Jim Gillen at 425.379.0483

A few weeks ago we announced a new CraigsList reporting back-end and today we announce again a new system.

We will have by late Q1 a full reporting integration with Auto Classified Solutions and your website by DealerLab.

Our goal is to have one point of entry with all your digital assets integrated.

For more information go to autoclassifiedsolutions.com or email Dustin for user name and password to your account.

A few weeks ago we announced a new CraigsList reporting back-end and today we announce again a new system.

We will have by late Q1 a full reporting integration with Auto Classified Solutions and your website by DealerLab.

Our goal is to have one point of entry with all your digital assets integrated.

For more information go to autoclassifiedsolutions.com or email Dustin for user name and password to your account.

Case Studies:

In this study, I’m going to show information for dealers on the daily posting method and the monthly posting method.

DAILY POSTING METHOD

The daily method, is posting a set number of vehicles every single day. This can be any number, though I think at least 5 per day would be best at minimum. Best when paired with an initial upload so that the dealer’s inventory is immediately available and then augmented every day.

PROS:
– Inventory Up Every Day
– Some inventory always at or near the top of the search
– No drop-off (expiration) day for entire inventory.

CONS:
– It can be cost prohibitive
– If not paired with initial upload, it can take a week or more to get a dealer’s entire inventory posted.

MONTHLY POSTING METHOD

The monthly method is setup so that all the cars post at the beginning of the month (or when the dealer signs up) and as new inventory arrives in the dealers feed, that inventory is posted to CL.

PROS:
– Easier to manage Cost.
– Inventory up immediately without build-up budget

CONS:
– Majority of inventory could drop off and be off of CL until reposted.
– Could go days or more in between fresh postings.

MONTHLY POSTING METHOD ——————————————

Independent dealer metro area
– 54 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 8 Calls
– 0 Emails
– $33.75 per lead

An easily identifiable pattern is that leads occur, when fresh inventory is posted. Today, we posted 4 vehicles. We got 2 new calls.
The last time leads were received for this dealer was Jan 8th & 9th, not coincidently we also posted vehicles on both of those days.
These guys are a prime candidate for a daily posting total.

Hyundai dealer metro area-
160 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 16 Calls
– 0 Emails
– $50 per lead

The last time a lead was received was Jan 11th, a day fin which we posted fresh inventory. Prior to that they received leads on Jan 8, Jan7, Jan 6, Jan 2 & Jan 1. All of those dates are either the same day or day after we post fresh inventory.
This is another example of a dealer that could benefit from daily posting.

Ford dealer metro area
– 174 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 94 Calls
– 2 Emails
– $8.28 per lead

This is a good example of a dealer that gets fantastic results on the monthly option. A quick look at their chart in the dealer interface points to the reasoning. They have fresh inventory posted on 16 out of the last 30 days (almost every other day). So while they aren’t on the daily posting method, they are getting fresh inventory on CL very frequently.

DAILY POSTING METHOD ——————————————

Franchised dealer metro area
– 210 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 33 Calls
– 8 Emails
– $25.61 per lead

This is the 2nd dealer we put on the daily posting method. From 12/21 – 1/12 they received 24 leads while being on the monthly posting method. Since switching to the daily method (8 days ago) on 1/13 they have received 17 leads. So, prior to switching, they were averaging a lead or less a day. Now they’re averaging just over two leads per day.

Chevy dealer outside metro area
– 81 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 10 Calls
– 0 Emails
– $40.50 per lead

This is another dealer we recently put on the daily posting method as a trial. Of their 10 leads, 7 have come since switching to the daily method. While their lead total isn’t good, it was far worse prior to being put on the daily method.

Independent in metro area
– 420 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 93 Calls
– 2 Emails
– $21.32 per lead

This dealer has been on the daily method for the entirety of the last 30 days. They consistently get leads. There has only been 7 of the past 30 days in which they did not get a single lead.

– Dustin Moore Development
Operations Manager , ACS
T: 425.379.0483 x115 | F: 425.357.0796
[email protected] | autoclassifiedsolutions.com

Case Studies:

In this study, I’m going to show information for dealers on the daily posting method and the monthly posting method.

DAILY POSTING METHOD

The daily method, is posting a set number of vehicles every single day. This can be any number, though I think at least 5 per day would be best at minimum. Best when paired with an initial upload so that the dealer’s inventory is immediately available and then augmented every day.

PROS:
– Inventory Up Every Day
– Some inventory always at or near the top of the search
– No drop-off (expiration) day for entire inventory.

CONS:
– It can be cost prohibitive
– If not paired with initial upload, it can take a week or more to get a dealer’s entire inventory posted.

MONTHLY POSTING METHOD

The monthly method is setup so that all the cars post at the beginning of the month (or when the dealer signs up) and as new inventory arrives in the dealers feed, that inventory is posted to CL.

PROS:
– Easier to manage Cost.
– Inventory up immediately without build-up budget

CONS:
– Majority of inventory could drop off and be off of CL until reposted.
– Could go days or more in between fresh postings.

MONTHLY POSTING METHOD ——————————————

Independent dealer metro area
– 54 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 8 Calls
– 0 Emails
– $33.75 per lead

An easily identifiable pattern is that leads occur, when fresh inventory is posted. Today, we posted 4 vehicles. We got 2 new calls.
The last time leads were received for this dealer was Jan 8th & 9th, not coincidently we also posted vehicles on both of those days.
These guys are a prime candidate for a daily posting total.

Hyundai dealer metro area-
160 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 16 Calls
– 0 Emails
– $50 per lead

The last time a lead was received was Jan 11th, a day fin which we posted fresh inventory. Prior to that they received leads on Jan 8, Jan7, Jan 6, Jan 2 & Jan 1. All of those dates are either the same day or day after we post fresh inventory.
This is another example of a dealer that could benefit from daily posting.

Ford dealer metro area
– 174 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 94 Calls
– 2 Emails
– $8.28 per lead

This is a good example of a dealer that gets fantastic results on the monthly option. A quick look at their chart in the dealer interface points to the reasoning. They have fresh inventory posted on 16 out of the last 30 days (almost every other day). So while they aren’t on the daily posting method, they are getting fresh inventory on CL very frequently.

DAILY POSTING METHOD ——————————————

Franchised dealer metro area
– 210 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 33 Calls
– 8 Emails
– $25.61 per lead

This is the 2nd dealer we put on the daily posting method. From 12/21 – 1/12 they received 24 leads while being on the monthly posting method. Since switching to the daily method (8 days ago) on 1/13 they have received 17 leads. So, prior to switching, they were averaging a lead or less a day. Now they’re averaging just over two leads per day.

Chevy dealer outside metro area
– 81 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 10 Calls
– 0 Emails
– $40.50 per lead

This is another dealer we recently put on the daily posting method as a trial. Of their 10 leads, 7 have come since switching to the daily method. While their lead total isn’t good, it was far worse prior to being put on the daily method.

Independent in metro area
– 420 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 93 Calls
– 2 Emails
– $21.32 per lead

This dealer has been on the daily method for the entirety of the last 30 days. They consistently get leads. There has only been 7 of the past 30 days in which they did not get a single lead.

– Dustin Moore Development
Operations Manager , ACS
T: 425.379.0483 x115 | F: 425.357.0796
[email protected] | autoclassifiedsolutions.com

We are now able to post dual price structures in Craigslist (notice 2 prices same as their website in the body of the ad).

We are now able to post dual price structures in Craigslist (notice 2 prices same as their website in the body of the ad).

On top of the daily report we have created a reporting system where you can access all the lead information (calls and emails) from CraigsList as well as daily reports on ad spending and updates.

For more information go to autoclassifiedsolutions.com or email Dustin for user name and password to your account.