Category Archives: content

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

• Brand / Dealership Awareness
• Lead Conversion
• Customer Conversion
• Customer Service / Education
• Retention / Loyalty
• Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

• Brand / Dealership Awareness
• Lead Conversion
• Customer Conversion
• Customer Service / Education
• Retention / Loyalty
• Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.

First, let’s review what’s happened in 2013. Matt Cutts released several videos talking about how guest posts for the sake of link building has become a more and more spammy practice. As a result, must websites that would actually benefit you to have links on them (the non-spammy sites) are most likely going to put “nofollow”s on your links, meaning they won’t affect your pageRank. Additionally, Google has updated their webmaster guidelines stating that any large-scale link networks or article repositories will result in penalties as well.

Ultimately, the trend is toward high quality content, and fewer links from higher quality sites instead of hundreds of low quality links. Going forward the best strategy is going to be around building your brand, and promoting as if the search engines didn’t exist. Here are some good tips to determine if a link is going to look good to Google. Taken from http://searchenginewatch.com/article/2259674/Penguin-2.0-Forewarning-The-Google-Perspective-on-Links

Would you build the link if Google and Bing did not exist?

If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? Or would it embarrass you?

Did the person giving you the link intend it as a genuine endorsement? This is where widget and infographic links fail.

Do you have to make an argument to justify that it’s a good link? Still my favorite – truly good links require no justification.

Google still takes links into account for determining your pageRank. However, if you aren’t picking those links carefully, you could end up getting hurt by it.

Is you dealership looking to boost your search engine results and rise above the competition?  Content Motive has a variety of services that will boost your dealership’s content quality and referral links.