Category Archives: car dealer websites

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Small change, just added “24/7″ to the chat icon. But small changes fine tune the e-commerce experience.

Small change, just added “24/7″ to the chat icon. But small changes fine tune the e-commerce experience.

The post CHAT-Icons Updated appeared first on Paramo Group.

Small change, just added “24/7″ to the chat icon. But small changes fine tune the e-commerce experience.

The post CHAT-Icons Updated appeared first on Paramo Group.

Small change, just added “24/7″ to the chat icon. But small changes fine tune the e-commerce experience.

The post CHAT-Icons Updated appeared first on Paramo Group.

Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the average consumer. With digital marketing, including paid search, having so much influence on car shoppers; doing PPC is practically a no-brainer.

The decision to do PPC is a no-brainer, but the day-to-day management of a PPC campaign takes some thought and attention. One aspect of PPC where many dealerships fall short on is ad copy. Many dealerships miss out on valuable opportunities to attract and convert prospective car buyers when they fall victim mismanaged ad copy. Here are some tips to avoid some common PPC with ad copy.

Used Varied Ad Copy and Constantly Test Them
A trap that some PPC campaigns falls into is that the same ads are used for all keywords. No matter how great your one ad is, it won’t be effective with all keywords. A person searching for “bad credit auto loans” has a much different intention than someone searching for “dealerships in gotham city”. Depending on the size of the keyword list in an ad group, you should have at least 3-5 ads in rotation.

In addition to having a varied ad copy, you should also be constantly testing them. A/B testing for PPC ad copy is pretty simpler than other kinds of A/B test because there are fewer things to test. The aspects of the ad copy you’re going to want to test are the headline, the text body, the call to action, and the destination URL. All you have to do is simply duplicate an ad you want to test, change one aspect of it, and see which one performs better. Pause the losing ad and repeat the process. Think of it is PPC ad copy Thunderdome. Two ads enter. One ad leaves.

A couple things to note when testing ad copy. You’re going want to decide on the metric you’ll be judging them on beforehand. Are you going to be look at CTR or conversions? Also, you’re going to want to make an ad group level change in the account settings to rotate the ads evenly instead of showing the more successful one. This ensures that both ads get equal opportunity to be displayed.

Make Your Dealership Stand Out With Your Ad Copy
Many dealerships fall in line and have very general ad copy, even for competitive keywords. Write ad copy that stands out from the rest by providing specific information. Put information such as monthly specials, lease offers, and  facts about your dealerships such as service awards in your ad copy. These facts that are unique to your dealership will set you apart from the competition and give users a reason to click on your ad.

We recently added a small banner to the Larson Automotive Group chat box with a link to new vehicles under $20K.

Whether that is what you want to advertise or not is not the point, what I want to bring to your attention is that there are places on your current advertising that you can use to bring attention to particular areas of your business.

The chat box is a great place to add a promotion to a landing page, offer, etc.

For more questions or to create a graphic for your chat window just content your Dealer Lab account manager [email protected].

We started building a new type of set pages for content, specially focused on new cars.

The pages don’t look different than many other companies new car model pages, what is different are the links to content.

In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates.

These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed.

Enhancing content with video:

We also build pages for those dealers that have been working with us for a while for the 2013 model line. Notice that in this case we also added pages for the Hybrid models and that we used Toyota Corporate Youtube account videos with custom geo-located content to create video / model pages.

Magic Toyota created high quality videos with What’s Next Media so we open those as a layover instead of cresting a new page (we created pages with them in a different section of the site for indexing purposes). These videos have a specific branding purpose for the dealer so we wanted to keep the customer’s full attention on them.

Simple pages purely for content:

BMW is known for their remarkable number of different sub-models, however we kept it simple for this dealer. Same as for this Audi dealer where links to their incentives pages were more important than other things.

For more information about creating content please check our latest article: Top 5 must knows for dealer content marketing or go to Content Motive for more dealer content marketing and SEO services.

In our fast paced life, users are increasingly turning to their mobile devices to access information while on the go. This is especially true for local search. According to a recent survey finding 63 percent of people are now using multiple devices to find local business. Of that, 79 percent of them are mobile phones users and 81 percent are tablet owners.

The study finds that these following businesses are the most popular in local searches on mobile devices:

– According to the survey restaurants are searched 23 percent of the time.
– The auto industry, including auto service shops and dealerships, account for 10 percent of local search.
– Art and entertainment came in at 9 percent.

If your business falls in the above mentioned categories, what can you do to appeal to mobile users and give them a quality on-the-go web experience? According to the survey, 65 percent of smartphone users said the driving force behind their mobile search was a “need for information on the go”. Mobile users don’t want to be overwhelmed with content. They want quick access to details like addresses, phone number, and basic product/service information.

For those businesses running PPC campaigns, it should be noted that mobile visitors tend to be on the higher end of the sales funnel and in a browsing state-of-mind. However, numerous case studies show that many users will start their search on their mobile when they have some down time, but will continue and possibly initiate the conversion on the desktop.

If this study is any indication of whats to come, optimizing your PPC campaign and/or website for mobile should be on the top of every business’s to do list.