Category Archives: Blogs

Whether you manage a small, yet burgeoning, blog with a few dozen readers or an immensely popular blog with a profitable Adsense account; you can utilize Google Analytics to gain insightful measurements on your blog’s performance. The myriad of data and graphs may seem daunting at first glance. However, if you know what data to look for; you can cut through the clutter and make sense of all that information. In this article we’ll point out some statistics you should consider monitoring to understand how well your blog is performing.

When it comes to blogging, content is king. Great content on your blog will get visitors returning to it repeatedly. Google Analytics allows you to see how many people came to your website once, twice, thrice, etc over a period of time. In the navigation panel go to Audience > Behavior > Frequency & Recency to see this information. Checking the number of return visitors to your blog is worth monitoring on a monthly basis to see if this figure gets better as you continue to develop loyal readers.

The Audience Overview report in Google Analytics has some valuable statistics you should monitor. In the navigation panel go to Audience > Overview to access this report. The metrics that you should monitor on this report includes:

Average Pages per visit: This statistic tells you how many pages your average visitor goes to during a session. Your blog should entice readers to explore other content within the site.

Time on site: The amount of time a visitor spends on our blog can give you valuable insights on the user experience. If your visitors are spending lots of time on your page then it may be an indication that they’re reading your content. That is great! On the other hand, if they are not spending significant time in your site then it may be a red flag for issues with your blog. Issues such as offensive content or long page load times – a likely cause for graphic heavy pages – might be some possible causes for visitors to retreat from your blog prematurely.

Bounce rate: The bounce rate is the percentage of users that visit your site, but leave without engaging with other pages. A high bounce rate can be addressed by implementing an internal linking strategy to relevant posts within your blog.

These are just a few metrics that you should consider. There are many other ways to measure blog performance. What analytics do you use to measure your blog performance?

Are you looking for an automotive blog with transparent results?  Content Motive uses professional writers who specialize in SEO in the automotive industry.

Yesterday’s update to Google’s knowledge graph (The knowledge graph shows up on the right of search results and typically shows relevant information to the search such as a map for a location) makes it so when you search for a specific model, information about the car and its configurations and prices. It appears that the information is pulled from either an internal database or from the manufacturer’s site. There are free data sources that it could be pulling from as well. The images in the knowledge graph also seem like they come from the manufacturer’s site. Prices shown are the MSRP.

The important thing to take away from the update, in terms of strategy, is to make sure we target exact match keywords on individual models and year. Since google’s interface for this feature takes up valuable screen space it becomes very important to be in the first position in both paid search and organic search for specific models. If you do a more broad search for the make, or use an older year, this new feature is not activated.

To Your Success,

Kevin Drongowski
Integrated PPC

Source: https://plus.google.com/+google/posts/Fr1mdsWGhQE

The change is finally here, today is the first day of CraigsList charging for postings in the automotive by dealer section.

You have several choices for posting;

Post one car at a time; build the template, add the car, pay the $5. For this you don’t need one of the new accounts with Craigslist, you can post with the old accounts. The only change is that at the end of the process you need to pay the $5 fee.

PGI Auto offers a tool that will automate the ad creation and data pushing making the manual process as easy as possible. Our tool is $200/month and you can post as many cars as you want (still have to pay CL the $5 per car).

Your second option is to have a posting account with CraigsList. For this you will need to set up a credit card with them, add your tax ID number, address, etc and buy a bulk group of ads (lets say 100 ads for $500).

With this type of account we can semi-automate the process so for $395 PGI Auto will post your inventory and delete the vehicles as they get sold.

Recomendations:

I have seen several companies claim that they can post an ad for $5 and then use that ad as a car gets sold to update the photos and content therefore having a second car advertised without paying another fee to CraigsList.

I don’t know how much money you can save if this is possible (a couple hundred dollars) but at this point in time when CraigsList is identifying who post, how much, etc I wouldn’t risk getting my dealership blocked.

If there is one thing I can tell you about CraigsList is that they will not care that you are blocked, as a matter of fact there will be no one to talk to about it.

If budget allows, post your new cars too. 100 ads for $500 is cheap. We don’t intend to charge more for more ads, your $395 fee covers everything (counting that CL is not IP sensitive anymore).

Call Steven or Jim today at 425.379.0483 today to get started.