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Category Archives: Bing Ads

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

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Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Thursday, October 23, 2014

New Phone Leads Tagging

ppc-phone-leads

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

Read More

Posted:
Monday, September 29, 2014

BingAds Follows AdWords Leads On Close Variant Exact Matches

bing-ads-accreditiedA couple weeks ago I wrote a post about how Google AdWords was forcing all advertisers to use close variants on exact matches by removing the opt out option. As is usually the case, BingAds is following AdWords leads. BingAds announced that they are making close variants on exact matches a permanent feature on BingAds — they had been testing the feature earlier in the month.

If you didn’t read my earlier post, here’s a refresher on close variants. Close variants include search queries that are close to, but not exact matches to the keywords. This includes misspellings, plurals and abbreviations. Here are some examples.

 

Variant Type
Example
Plural vs. Singular
Used car dealer vs. used car dealers
Stemming
Buying a car vs. buy a car
Misspellings
Hyundai dealership vs. Hyundia dealership
Word blending/Splitting
Buy here payhere car lot vs. buy here pay here car lot
Common Spelling Variation
Movie theater vs. movie theatre
Punctuations and Accents
Certified pre-owned cars vs. certified pre owned cars

 

Google’s controversial decision to remove any ability to opt out of close variants in AdWords rubbed some advertisers thee wrong way. BingAds took notice and is maintaining the advertisers choice to opt out of close variants on exact match keywords. You can make that change at the campaign level by going to Advanced Settings > Keyword Matching Options.

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