Category Archives: automotive conference

This year’s Industry Summit offers four educational tracks led by the leading trainers, executives and thought leaders in each segment! There is no better opportunity for dealers and senior managers to meet – and no better place than the beautiful and luxurious Paris Las Vegas! Your Industry Summit pass gains access to every session and networking event for all three days!

September 8-10 Las Vegas

The post Industry Summit Las Vegas appeared first on Paramo Group.

Many auto dealerships that manage their own pay per click aren’t aware of the various guidelines that Google expects their advertisers to follow. That is until they wonder why their ads aren’t getting any traffic and they noticed the dreaded ‘your ad as been disapproved’ icon. Actually, it’s not that dreadful, but knowing what Google’s guidelines are beforehand can save you the effort of having to edit your ad copy later. Here are some of the ad copy guidelines that you need to follow when writing ad copy. For full information Google’s guidelines go to https://support.google.com/adwordspolicy/answer/1331529?hl=en

A deal you claim in the ad copy has to be on the advertised site.

Example:
Nissan GTR
Be Fast & Furious.
20% Off Vin Diesel’s Stunt Car!
sokittomecars.com

This ad would be disapproved if two of the following things was not present on the site: proof that the GTR was used in a Fast & Furious movie and information about the 20% off a GTR.

Google doesn’t allow misleading or scientifically unverifiable claims.

Example:
Jelly Bean Powered Car
Cut Down On Sweets
And Save Money On Gas!
sokittomecars.com

Common sense and Google would raise a red flag at this ridiculous claim. If you’re going to make claims like these, you need a verification that your claim is accurate and sound from a third party source.

Usage of superlatives such as “best” or “#1”

Example:
Sok It To Me Cars
The #1 Car Dealership.
Best Prices In Soktopia!
sokittomecars.com

This ad would be disapproved for the superlative claims in the ad copy. The words “best” and “#1” are not allowed unless there’s a third party verification listed on the site. In this case, Sok It To Me Cars is neither the best nor #1 dealer in Soktopia.

Congratulations to 2014 Automotive Pinnacle Website Awards Winner Dealer e-Process and Dealerlab.com

Dealer e-Process and Dealerlab.com has been recognized independently as a 2014 Automotive Website Awards recipient for the Pinnacle Platforms award in the Websites category. The well-known automotive website platform was well-deserving of the award, and PCG Consulting is thrilled to honor its hard work through 2013.

The Pinnacle Platform Automotive Website Award in the Websites category sets apart platforms that make it easy to create and manage high-ranking dealership websites. Pinnacle Platform Award winners are recognized for providing websites that have numerous integrated tools, are easy to optimize, are easy to customize and that are adaptable to the latest digital marketing musts.

Dealer e-Process has always been on the cutting-edge of website platform technologies and has been recognized by the AWAs since their launch. This year, Dealer e-Process was recognized for its dedicated customer service, its customized website solutions, its integrated digital marketing tools and its commitment to create original software.

Automotive Website Awards Announced January 24th

PCG Consulting celebrated the 2014 Automotive Website Awards Friday night at the Hyatt Regency New Orleans. During the awards, the best of the best in automotive marketing were honored, with awards across categories such as Websites, CRM Platforms, Mobile Apps, Social Media, Call Training & Tracking, and others. For an in-depth look at all of the 2014 Automotive Website Awards and their recipients, please check out the 2014 AWA Buyer’s Guide where a comprehensive list of all winners has been published. You can order your 2014 AWA Buyers Guide online now.

Dealer e-Process Presented with DrivingSales.com Top Rated Website Provider

Dealer e-Process receives a “Top Rated” Award for Dealer Satisfaction in SEM – PPC and Websites Categories

Downers Grove, Illinois – January 24, 2014 – Dealer e-Process is the recipient of “Top Rated” awards in the SEM – PPC and Websites categories in the fifth annual DrivingSales Dealer Satisfaction Awards. The awards were presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.

“It’s an honor to have received a DrivingSales Dealer Satisfaction award every year since its inception in the auto industry. I would really like to thank the team at Dealer e-Process for making this happen and keeping our focus where it needs to be – on great customer support and innovation for our dealers,” said Dave Page, Owner of Dealer e-Process.

Dealer e-Process’ search campaigns are designed to reach buyers in all different phases of the car buying funnel; from the highest level, exploratory purchaser, to the customer who has chosen a specific vehicle and is ready to buy. Dealer e-Process uses this knowledge to determine what ads are the most appropriate to show the user at the time of their search. This allows for a more engaging ad that will generate better click-through rates and greater results for the dealer.

“This is a big deal for us at Dealer e-Process. We recently launched “Digital AMMP”, an advanced search engine marketing strategy for dealers. This award should definitely increase our footprint. A special thanks goes out to our dealers for supporting our innovation and the industry we love so much,” said Megan Glick, Digital Marketing Director.

“You don’t work for the award, you work to be the best, but it feels good to be recognized for the efforts of the team”, said Yago Paramo.

“We congratulate Dealer e-Process on winning a ‘Top Rated’ Award in both the SEM – PPC and the Websites categories; and for being recognized by its dealer customers for high levels of excellence and customer satisfaction,” said DrivingSales CEO and Founder Jared Hamilton. “In our fifth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as Dealer e-Process. We congratulate Dealer e-Process on being recognized for top notch performance by the people to whom their services count the most: the dealer community.”

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings. DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at Dealer Satisfaction Awards. Award winners are showcased in the Q1 2014 issue of the DrivingSales Dealership Innovation Guide which, in addition to being distributed at the 2014 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the Dealership Innovation Guide, please visit: DrivingSales Innovation Guide.

Nick Gorton and Yago Paramo will be at NADA from Wednesday to Monday (I’ll be attending the AWA awards on Thursday). Call us or text us if you are going to be there.

We will be attending Digital Dealer Conference on October 15th, 16th, and 17th.

Booth information:

PGI booth #232 under the name DealerLab
DealerEProcess booth #609

Speaker information:

Dave Page: 3:00pm – 3:50pm TUESDAY, OCTOBER 15, 2013

You may find a complete agenda: Conference agenda

Party information:

Following what is now a tradition we will host 2 small parties/gatherings in the tower suite on the nights of the 15th and the 16th for those of you not willing to go clubbing, waiting in the lines, and bumping elbows with the young bucks in Las Vegas night.

We have an invitation but we never get the tower suite number until we arrive so text Nick, Geoff, or me or find us at the booth and we will get you set up. The suite towers usually require card access so make sure you find us.