Category Archives: Auto Dealer Marketing

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.

Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.

“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.

As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”

Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.

Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440

The post Internet Battle Plan Seattle appeared first on Paramo Group.

Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. 

Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: 

You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? 

If you have questions or comments don’t ask me, I know about 2% of what a person needs to know about financing in the automotive industry. Come to see Don and Dennis speak and view these new technology developed with DealerLab, Dealereprocess, and Transunion. 

As one of the nation’s leading BDC trainers, New Jersey based Sean Bradley will focusing on one of his latest dealer and the amazing transformation he was able to achieve. 

Last and least! Yago Paramo will focus on content but specifically for the financing side of the business. Generating finance leads and traffic. I will expose some knowledge on geo targeted financing content, location based ads, and some things that we have never shared before. I will not have a power point but a conversation about the possibilities and ideas that a dealer can develop with a content based strategy.

This is a free event to all PGI and Dealer Lab customers. 

Tuesday 24th–Car Dealers

Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the average consumer. With digital marketing, including paid search, having so much influence on car shoppers; doing PPC is practically a no-brainer.

The decision to do PPC is a no-brainer, but the day-to-day management of a PPC campaign takes some thought and attention. One aspect of PPC where many dealerships fall short on is ad copy. Many dealerships miss out on valuable opportunities to attract and convert prospective car buyers when they fall victim mismanaged ad copy. Here are some tips to avoid some common PPC with ad copy.

Used Varied Ad Copy and Constantly Test Them
A trap that some PPC campaigns falls into is that the same ads are used for all keywords. No matter how great your one ad is, it won’t be effective with all keywords. A person searching for “bad credit auto loans” has a much different intention than someone searching for “dealerships in gotham city”. Depending on the size of the keyword list in an ad group, you should have at least 3-5 ads in rotation.

In addition to having a varied ad copy, you should also be constantly testing them. A/B testing for PPC ad copy is pretty simpler than other kinds of A/B test because there are fewer things to test. The aspects of the ad copy you’re going to want to test are the headline, the text body, the call to action, and the destination URL. All you have to do is simply duplicate an ad you want to test, change one aspect of it, and see which one performs better. Pause the losing ad and repeat the process. Think of it is PPC ad copy Thunderdome. Two ads enter. One ad leaves.

A couple things to note when testing ad copy. You’re going want to decide on the metric you’ll be judging them on beforehand. Are you going to be look at CTR or conversions? Also, you’re going to want to make an ad group level change in the account settings to rotate the ads evenly instead of showing the more successful one. This ensures that both ads get equal opportunity to be displayed.

Make Your Dealership Stand Out With Your Ad Copy
Many dealerships fall in line and have very general ad copy, even for competitive keywords. Write ad copy that stands out from the rest by providing specific information. Put information such as monthly specials, lease offers, and  facts about your dealerships such as service awards in your ad copy. These facts that are unique to your dealership will set you apart from the competition and give users a reason to click on your ad.

Millenials, those born after 1982, are often described as tech-savvy, educated, self-involved, socially connected (a product of coming to age during the social networking era), and impatient. At 80 million strong they make up the largest generation in U.S. History since the Baby Boomers. According to industry experts they carry as much as $170 billions annually in spending power. Car dealerships and automotive brands that can develop brand loyalty early are well positioned to reap a hefty portion of the millenial’s spending pie.

Selling a car to millenials is a lot different than selling to their parents. Here are two things that car dealerships can do to market to millenials.
 
Get On Social Media
For many millenials, their social network is the center of their lives. It’s the driving force that keeps them updated with their peers and the world around them. In fact, some millenials don’t make a move without consulting their social network. It’s important for car dealerships to develop a social presence. This means crafting social media content that is shareable and using social media as facilitator for communications with them.
 
Target Them Where They Spend Their Time
Millenials came of age in the era of personal computing and have fully embraced the era of the smartphone. It’s estimated that they spend as much as 8 hours a day consuming media through various devices. Whether it’s checking their e-mail on their desktop, texting their friends on their smart phones, or reading an article on their tablet; millenials spend a lot of time online. If car dealerships want to attract millenials, then they need to invest in their online presence. This means doing PPC advertising to drive traffic to their site, making sure the dealer website is SEO optimized so that it can be found on organic search results, and crafting a user friendly website that’s easy to navigate for both desktops and mobile devices.

Why not let Content Motive’s dealer marketing experts handle your social media and SEO marketing needs for you?

For many brick-and-mortar businesses, such as car dealerships, conversion tracking is very important in measuring the success of a PPC campaign. In recent years Adwords has introduced various conversion types to give advertisers even more insight into the real impact of their paid search campaigns. The most recent conversion type to be released was cross-device conversions. Cross-device conversions addressed the nature of the multi-screen lifestyle that we currently live in where a user may see an advertisement on their mobile phone, but later complete the conversion on a different screen, such as their desktop PC.

Google is currently testing out a new conversion type to bridge the gap between online advertising and the cash register of a brick-and-mortar business. They launched a pilot program called “In-Store Attribution Transaction Reporting In Adwords” with six advertisers. Essentially, the pilot program tracked conversions from online activity to in-store sales by matching anonymous tracking cookies on users computers to in-store sales information collected by third party providers. Here’s a breakdown of how the process works:

A user clicks on an online ad > Google sends an anonymous “click ID” to the advertiser and that matches the cookie on the user’s computer > Days or weeks later that user may buy the product in the retailer’s store > The third party data company takes that purchase and links it back to the user’s cookie > The cookie is linked to Google’s click ID

With this new conversion tracking type, Google is able to tell Adwords advertisers which ads generated in-store sales and how much they generated. For those worried about Big Brother watching over your shoulder, the system is designed so that Google never knows the identity of the user.

So what does this mean for brick-and-mortar businesses, such as car dealerships, that do online advertising? Well, it means  greater insights into the effectiveness of their online advertising budget. A dealership will be able to get more accurate data on what brought their customers into the showroom floor.

In-store conversion tracking is currently in the testing phase and there’s no word on when it will be added to Adwords. When it is finally released, it’ll be an exciting game changer that will narrow the divide between online ads and the cash register.

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

• Brand / Dealership Awareness
• Lead Conversion
• Customer Conversion
• Customer Service / Education
• Retention / Loyalty
• Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.