Posted:
Monday, October 27, 2014
Comments: 0
In our current digital age there is no shortage of ways for prospective car buyers to connect with businesses. Consumers can fill out an online form or communicate with your site’s chat function. These forms of communication provide great value to a business; however, the tried and true act of picking up a phone is still considered the most valuable conversion. In our mobile obsessed society, making a phone call is a matter of reaching out to one’s pockets.
To properly evaluate the effectiveness of your campaigns, tracking your phone conversions is very important. Here are some numbers to consider to highlight the importance of tracking calls from your digital marketing campaigns:
• By the end of 2014 there will be 2 billion smartphones globally
• Google found that nearly half of mobile consumers searching on their smartphones are more likely to explore other brands when they can’t call a business directly from their search results.
• Click-to-call usage on mobile devices has increased exponentially in recent years. The call tracking analytics company Marchex now drive over 40 million calls per month from Google Adwords.
• 71% of most advertisers search engine conversions occur over the phone.
Tracking phone call is important for every business in every industry. However, it is especially important for business involved high investment purchases such as car buying. Integrated PPC offers call tracking solutions with your digital marketing campaign that allows you to track every one of your phone conversions. Phone call data will be available 24/7 through your dealer dashboard and you’ll even be able to listen to the phone calls.
