Posted:
Thursday, October 2, 2014
Digital Marketing Training for Dealers
Mark your calendars for these 2 special events on November 4-5-6.
This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.
We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.
Call today and reserve your spots 877-622-2291.
As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.
Preparing Your Dealership for 2015
On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.
Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.
Digital Marketing Certification Courses
After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”
There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers
For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.
I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.
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This stat really highlights how Facebook has fully integrated itself into our daily lives and how important it is for your dealership to be seen on Facebook by potential customers. With the amount of time your potential customers are spending on Facebook, shouldn’t you be as well?
Car dealerships can use Callout extensions to promote special offers, price matching guarantees, award-winning customer service, and more. You can easily add Callout extensions at the campaign and ad group level and even schedule the dates that they’ll run. On the campaign level you can add general Callout extensions that highlight your award-winning sales staff or your no hassle sales policy. On the ad group level you can get more specific and highlight special promotion and offers for specific vehicles. Is your dealership running a 0.9% APR on 2014 car models until the end of the month? If so, that’s a perfect opportunity to use Callout extensions.
One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.