Author Archives: Paramo Group

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.

A couple weeks ago I wrote a post about how Google AdWords was forcing all advertisers to use close variants on exact matches by removing the opt out option. As is usually the case, BingAds is following AdWords leads. BingAds announced that they are making close variants on exact matches a permanent feature on BingAds — they had been testing the feature earlier in the month.

If you didn’t read my earlier post, here’s a refresher on close variants. Close variants include search queries that are close to, but not exact matches to the keywords. This includes misspellings, plurals and abbreviations. Here are some examples.

Google’s controversial decision to remove any ability to opt out of close variants in AdWords rubbed some advertisers thee wrong way. BingAds took notice and is maintaining the advertisers choice to opt out of close variants on exact match keywords. You can make that change at the campaign level by going to Advanced Settings > Keyword Matching Options.

I came across an interesting article the other day that pointed out a really interesting statistic from the Bureau of Labor Statistics American Time Use Survey. According to the survey, Americans now spend more time on Facebook than they do on their pets. It seems Facebook has replaced Lassie as man’s best friend. If it’s any condolence Facebook just barely beat out pets in regards to time spent — 39 versus 40 minutes a day.

This stat really highlights how Facebook has fully integrated itself into our daily lives and how important it is for your dealership to be seen on Facebook by potential customers. With the amount of time your potential customers are spending on Facebook, shouldn’t you be as well?

There are multiple ways for you to engage with your customers on Facebook. You could engage with customers who are already ‘like’ your Facebook page with daily and relevant Facebook posts. However, not all of your potential customers have ‘liked’ your dealership Facebook page. A great way to engage these potential customers on Facebook is through a Facebook retargeting campaign. A Facebook retargeting campaign targets people who have visited your site, and shows them your Facebook ad the next time they’re ignoring their pets while on Facebook.

Source: Business Week

Earlier in the month Google announced the roll out of Callouts, a new ad extension in Adwords that allows you to highlight unique benefits and offers of your dealership with an additional line of text. The Callout extension joins Sitelink extensions, Call extensions, and Location extensions to Adwords ad extension family.

Car dealerships can use Callout extensions to promote special offers, price matching guarantees, award-winning customer service, and more. You can easily add Callout extensions at the campaign and ad group level and even schedule the dates that they’ll run. On the campaign level you can add general Callout extensions that highlight your award-winning sales staff or your no hassle sales policy. On the ad group level you can get more specific and highlight special promotion and offers for specific vehicles. Is your dealership running a 0.9% APR on 2014 car models until the end of the month? If so, that’s a perfect opportunity to use Callout extensions.

Callouts appear below the standard ad copy and, most importantly, they can be displayed along with other ad extensions. You can feature up to four Callouts in your ad, each limited to 25 characters each. This means that your ad can utilize even more real estate on search results page if they’re utilizing numerous ad extensions.

If you’re not using Callout extensions in your ads then you’re missing out on a valuable opportunity to increase your CTR and highlight what makes your dealership unique. Is your dealership PPC campaign using Callout extensions.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.

Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over its entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please…

One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.

The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.

The post Google Says Good-Bye To Google Authorship appeared first on Paramo Group.