(Special Finance dealer Case Study)
We have a client that is running campaigns with both adwords and bing, using the same keyword strategy, ads, and budget. Over the past 30 days, these are the results we’ve seen for this client. The campaigns are targeting “bad credit auto loans”
Adwords:
Clicks: 154
Impressions: 12,850
CTR: 1.20%
Avg. CPC: $6.69
Avg Pos.: 3.1
Cost: $1030.80
Bing:
Clicks: 183
Impressions: 15,086
CTR: 1.21%
Avg. CPC: $4.61
Avg. Pos.: 1.74
Cost: $844.45
Both campaigns have the same daily budget, so we’re assuming the difference in cost is due to lower search traffic in Bing. The results are consistent with the Bing selling points for providing a higher position at a lower cost per click. The interesting thing that user behavior is very similar in terms of click through rate.
For more detail information about SEO/SEM please contact:
Kevin Drongowski
Senior Account Manager
Integrated PPC
Questions? 425-780-2774 Call or text
