Adwords Rolling Out New Callout Extension

Earlier in the month Google announced the roll out of Callouts, a new ad extension in Adwords that allows you to highlight unique benefits and offers of your dealership with an additional line of text. The Callout extension joins Sitelink extensions, Call extensions, and Location extensions to Adwords ad extension family.

Car dealerships can use Callout extensions to promote special offers, price matching guarantees, award-winning customer service, and more. You can easily add Callout extensions at the campaign and ad group level and even schedule the dates that they’ll run. On the campaign level you can add general Callout extensions that highlight your award-winning sales staff or your no hassle sales policy. On the ad group level you can get more specific and highlight special promotion and offers for specific vehicles. Is your dealership running a 0.9% APR on 2014 car models until the end of the month? If so, that’s a perfect opportunity to use Callout extensions.

Callouts appear below the standard ad copy and, most importantly, they can be displayed along with other ad extensions. You can feature up to four Callouts in your ad, each limited to 25 characters each. This means that your ad can utilize even more real estate on search results page if they’re utilizing numerous ad extensions.

If you’re not using Callout extensions in your ads then you’re missing out on a valuable opportunity to increase your CTR and highlight what makes your dealership unique. Is your dealership PPC campaign using Callout extensions.