Posted:
Monday, August 4, 2014
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Social PPC on a platform such as Facebook won’t replace advertising on Google anytime soon. However, with nearly 699 million users on Facebook – many who visit the site multiple times a day – social media PPC is becoming harder to ignore from any digital marketing strategy. Social PPC makes a great complement to a search campaign to increase the reach of your car dealership. Here’s what you need to know about advertising of Facebook.
How are ads targeted?
Facebook has advanced targeting options that allows you to target your audience based on location, gender, age, likes and interests, education, workplace location, relationship status, and more. Such a comprehensive targeting option allows you to exactly pinpoint who sees your ad. So you can show specifically relevant ads to a narrow targeted audience.
You can even target your ads to people who you are already connected to you. Bring back return customers by advertising people who have already ‘liked’ your company page. You can even target audiences based on an email address lists from your CRM. The email address targeting option can be utilized to show car service based ads to someone who just bought a car from your dealership. Thus, allowing you to increase profits by ‘double-dipping’ on a sale and creating customer loyalty.
Where on the page can Facebook ads be seen?
Facebook ads will either be shown directly in the news feed or on Facebook’s right hand column.
What is the average cost per click for Facebook ads?
Overall the average cost per click for a Facebook ad is $0.80 – much lower than Adwords. it’s also important to note that there’s a discrepancy between ads that lead to a Facebook page and ads that lead off-site of Facebook. For ads that direct to a Facebook page the average CPC is $0.70. For ads that lead off-Facebook the average CPC is $1.08.
What is the average CTR for Facebook Ads?
The average click-through-rate for Facebook ads is 0.041 percent. This average CTR is comparable to the average for display ads on the Google Display Network.
If you’d like to learn more about advertising on Facebook, then contact an Integrated PPC representative.
