Posted:
Monday, April 7, 2014
Comments: 0
The old adage goes, “Keep your friends close and your enemies closer”. That saying holds very true for the bidding war that is PPC. Knowing what your competition is doing is key in coming on top of paid and organic search results. A tool that should be in every search engine marketers arsenal of tricks is SpyFu. SpyFu is a free tool, though you can subscribe for even more features, that is great for keyword research and competitive analysis.
A quick search in SpyFu reveals a treasure trove of intel. Key metrics such as search volume, CPC, CTR, and ranking difficulty are great for performing keyword research. However, it should be noted that the data is not real-time. SpyFu obtains the data via web-scraping and it is refreshed on a monthly basis. As a result, the data is better used as a guide to track larger trends in SEM/SEO rather than a real-time keyword tracker.
As the name implies, SpyFu also reveals valuable information on your competitors PPC ad copy, projected monthly budget, and ad position. For SEO purposes, SpyFu reveals what domains dominate a search term with information such as the domain strength and estimated monthly clicks. Knowing what you’re up against is vital in determining your overall PPC and SEO strategy.
Let us figure out your strategy for your dealership. Here at Integrated PPC and at Content Motive we have a cohesive strategy that leads the automotive industry.
