Monthly Archives: October 2014

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

The phone numbers associated with your website (tracking numbers) are now labeled in the lead :: phone area of the back end.

In the attached case we also added PPC (Pay Per Click) and Retargeting (ret) to this dealer’s internal report.

Our goal is to provide faster access to information on your daily digital performance. Remember that we can integrate 12 major phone systems with our back end and if you don’t have any we work with Marchex (Seattle based) which I think is $4 a number and $80/1000 minutes. It is well worth the money to have unique tracking numbers on the website by department even though all the numbers dial into the same front desk. It is our goal for 2015 to further divide the system call so we track mobile numbers independently from desk top numbers as we believe it is increasingly necessary to understand our mobile conversion rate independently.

If you have any questions or need help labeling or adding numbers to the system please content your DealerLab account manager.

The post New Phone Leads Tagging appeared first on Paramo Group.

For dealerships, a very important aspect of your Adwords campaign is determining how far your ads should target. Set your radius too wide and you’ll be wasting precious ad spend on leads that you likely won’t be able to convert. On the other hand, set your radius too small and you’ll most likely be missing out on some opportunities for potential customers. You could just play the guessing game and then optimize the targeting radius as campaigns run. Another way to determine your Geo-Targeting radius through a data-driven decision is through geo-coding. Geo-coding is the practice of taking location data and mapping them onto a graphical map interface. Sounds good? Grab a shovel and let’s dig deep into some data.

Step 1: Google Maps Engine
The first thing you’re going to need is a Google Mapsengine account. You can get one at mapsengine.google.com/maps/. It’s a free mapping tool, though you can pay a premium for extra features. For our purpose the free features would suffice. The best way to use Maps Engine is to create an account using the Google account that is already associated with your Adwords account.

Step 2: Prepare The Data Set
The next step is to get a data set that will work with Maps Engine. Map Engine allows you to easily upload data from an Excel spreadsheet, as long as it’s saved as a CSV file. If your CRM allows you to export your data into excel then this step should be a breeze. Just trim down the data set to two columns: Zip Code and Model Purchased or Model Inquired About (for lead gen data). If you’re unable to export the CRM data then this step may require some tedious data entry into excel.

Step 3: Create A New Map
Once you have your Excel data set in an Excel CSV file, then the next step is to import the data into Google Maps Engine.  Get to the MapsEngine home screen and click on “Create A New Map”. Next click “Import” to input the data into Maps Engine. You can either click and drag or browse for the file. Next select the “Zip Code” field to let Google know where the location data is. Then select “Model Purchased” to choose the column you want the location pin to be labeled as.

Step 4: Analyze The Data
You should now have a beautiful looking map with various pinpoints to mark the location of your leads or conversions. From there it’s a matter of looking at the map to see where on the map do the leads cease.

The key to marketing is targeting where your customers are. In the 1930’s during the golden age of radio that place would be the radio. With the decline in radio and the rise in television during the 60’s you’d want your ad to be seen on TV. With the rise of the internet in the late 90’s and early 2000’s you’d want you ad to be seen online. The next frontier for marketers and advertisers is on mobile.

The next time you’re out in public, take some time to notice your surroundings. You’ll most likely see more than a handful of individuals with their attention occupied by their smartphones. A Pew research study found that 61 percent of adults now have smartphones and that number is expected to rise as the price of smartphones decreases.

A new way to reach these mobile users is through geo-fencing. Smartphones are GPS enabled devices and geo-fencing allows you to target your ads to users based on their location. Geo-fencing establishes a virtual perimeter around a location. The targeted location could be as small as a city block or as large as a couple miles. When a user breaches the virtual barrier your ads can be shown to them on their smartphone.

For the marketing savvy dealership there are several applications for geo-fencing. One application is upselling customers that enter your dealership. You could set up geo-fencing campaign to show ads featuring a coupon for 100K mileage service. A customer coming in for an oil change may possibly see that deal and decide to do the 100K mileage service as well.

Another application could be to set up a geo-fence around your competition. This way you could steal potential customers. Let’s say Joe Car Buyer is shopping at the Toyota dealership next door. He’s in the middle of negotiations and when the salesmen leaves to “talk to his manager” Joe Car Buyer kills some time on his smartphone. While on his smartphone Joe Car Buyer sees your geo-targeted ad that offers a 0% APR special offer. Joe Car Buyer is intrigued and crosses the street to your dealership.

Mark your calendars for these 2 special events on November 4-5-6.

This is a great opportunity to learn from one of the best Digital Marketing teams (PCG) in the world.

We are happy to invite all our dealers to this special event and DealerLab is 100% sponsoring the first day.

Call today and reserve your spots 877-622-2291.

As part of our ongoing efforts to grow our dealer’s knowledge we have put together a class or event every quarter since 2011. On November 4-5-6 we have planned two very special events.

Preparing Your Dealership for 2015

On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy.

Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.

Digital Marketing Certification Courses

After our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.”

There are two classes based on the role of the attendee in the dealership:
• Two-day program for Dealer Principals and General Managers
• Two-day program General Sales Managers and Internet Sales Managers

For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.

I asked Brian to bring his award winning training to Seattle, so I hope you will take advantage of sending people from your store to class because they are not normally offered on the West Coast.

The post Digital Marketing Training for Dealers appeared first on Paramo Group.